Panasonic Asia Pacific

Panasonic Singapore Starts Supply to Tong Chiang Group with Crops from Its Indoor Agriculture Farm

News   •   Dec 13, 2017 13:22 +08

Singapore, December 1, 2017 - In a signing ceremony held last week at the Panasonic Factory Solutions Asia-Pacific's premises, Panasonic Singapore announced that it will be supplying locally-grown vegetables to Tong Chiang Group. This will be the first time Panasonic Singapore is working with a local food catering company.

The commemorative ceremony was between Tatsuyoshi Ishii, Managing Director of PFSAP, Paul Wong, Managing Director of Panasonic Singapore and Lisa Zou, CEO of Tong Chiang Group. The ceremony was witnessed by Mr. Lim Kok Thai, CEO of Agri-Food and Veterinary Authority (AVA) and Mr. Alfred Tan, CEO of SG Children’s Society.

Fresh from its indoor farm facility, Panasonic Singapore will provide a comprehensive range of crops consisting of red leafy lettuce, green leafy lettuce, mizuna, mustard wasabi, mini red radish, along with a selection of microgreens. The vegetables will be delivered to Tong Chiang’s central kitchen on the same day that it is harvested from Panasonic’s indoor farm.

During the event, Mr. Lim, CEO of AVA, commended on our effort in promoting locally farmed produce and contributing to Singapore’s self-sufficiency level of vegetables.

In conjunction, Tong Chiang Group has also launched a new SingaSalad, made from Panasonic’s locally-grown vegetables, with two salad dressings inspired by Singapore’s iconic Chilli crab and Hainanese chicken rice dishes.

Paul Wong, Managing Director, Panasonic Singapore, said, "One of our core growth strategies of the agriculture business is to expand our commercial partnerships with local food providers. Tong Chiang Group shares our vision in promoting Singapore's vision of increasing its self-sufficiency in agriculture and we are happy to supply our crops to them. With this, Panasonic furthers our commitment to a better life and a better world by improving the quality and freshness of local produce."

Looking ahead, Panasonic will continue promoting to increase the level of self-sufficiency of leafy vegetables in Singapore. As one of the leading factory automation solutions providers, Panasonic is committed to design and develop indoor agriculture solutions to meet market demand for stable and sustainable production of locally-harvested premium crops.

The SingaSalad is currently available on the menus of Tong Chiang Group’s eight subsidiary catering companies and will be available for sale in supermarkets next year.About Panasonic Singapore

Panasonic's indoor vegetable farm was the first of its kind to be licensed by AVA in 2013, and its agricultural products are sold under the Veggie Life brand name.

Panasonic's entry into the Agriculture Business is to contribute to Singapore's self-sufficiency in leafy vegetables. Given the shortage of land, climate changes, as well as the increasing demand for leafy vegetables, Panasonic would like to contribute towards promoting food security.

Veggie Life salads feature locally-harvested, premium quality vegetables that are cultivated in the indoor farm's controlled and pesticide-free environment with optimum cultivation conditions to ensure stable, nutritious, high-quality production, complying with AVA and HACCP's stringent food safety standards. The produce is then harvested, packaged on-site and delivered on the same day to maximise freshness.

Veggie Life salad is currently retailing at major local supermarkets, as well as Isetan and MEIDI-YA.