Hitachi Vantara Doubles Down on Partner Business, Drives Growth Across Robust Ecosystem

Press Releases   •   Mar 05, 2019 11:07 +08

Company Invests in Partner Success: New Cisco and Hitachi Adaptive Solutions for Converged Infrastructure Now Available; Partner-Ready System Configurations Drive Hitachi Storage Sales; Reimagined Partner Program Grows Ecosystem, Delivers Results

SINGAPORE – March 5, 2019 – Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today highlighted the investments and progress the company has made in its partner business that have netted the company and its partners significant growth over the last year. As Hitachi Vantara continues its transformation to help customers maximize the value of their data, the company has invested significantly in its partner business as a critical component for growth.

Most recently, the new Cisco and Hitachi Adaptive Solutions for Converged Infrastructure demonstrate the steps Hitachi Vantara is taking to address market demand through collaboration with and investment in its strategic relationships. In September 2018, Hitachi Vantara delivered VSP PRO solutions, which are simplified, partner-optimized configurations of Hitachi Virtual Storage Platform (VSP). The revamped Hitachi Vantara Partner Program, launched in April 2018, includes new competencies, delivery models, enablement and incentives. These initiatives demonstrate the increased focus Hitachi Vantara is placing on its partner ecosystem to successfully deliver solutions that help customers address their transformation challenges.

Cisco and Hitachi Accelerate Data Center Modernization and Cloud

Cisco and Hitachi are capitalizing on their aligned priorities for data center modernization and cloud to deliver an intelligent converged solution that helps enterprises worldwide meet the challenges of today and position themselves for the future. Cisco and Hitachi Adaptive Solutions for Converged Infrastructure is a Cisco Validated Design (CVD) that combines the companies’ best-in-class technologies including Hitachi storage and Cisco compute and networking. Engineered, tested and validated by both Cisco and Hitachi, the new “meet-in-the-market” solution is designed for partners to address demand for a validated Hitachi and Cisco converged infrastructure that supports high-end, enterprise-grade, multi-use application workloads and delivers an agile, operationally efficient solution for continuous data availability and service-level agreement (SLA) management. It will be supported by both Cisco and Hitachi.

Over the last year, Hitachi Vantara has seen high single-digit growth in its converged business through partners. Sold and delivered by partners, the new Cisco and Hitachi solution is expected to increase opportunity for both companies’ partner ecosystems in this space.

Hitachi VSP PRO Configurations

Introduced in September 2018, the pre-configured, cost-optimized Hitachi VSP PRO semi-customizable configurations are a prime example of how the company is delivering on its promises to simplify and accelerate sales cycles for partners. Created expressly for the partner community, Hitachi VSP PRO solutions allow partners to quickly and easily quote small, medium, large and extra-large systems with an automated, self-service sales model that reduces the process from several hours to a matter of minutes. Hitachi VSP PRO solutions have also helped partners initiate conversations with customers about VSP solutions more broadly, contributing to year-over-year growth in partner sales of Hitachi VSP storage arrays.

Hitachi Vantara Reimagines Partner Program to Drive Ecosystem Success

When the company launched its new Partner Program in April 2018, Hitachi Vantara introduced new competencies, delivery models and flexibility for partners to choose how they engage with the company. In addition, the company reiterated its commitment to maximize profitability and improve self-service and automation for its partners. Since the program launched, the company has continued to deliver against these promises, resulting in improved overall partner engagement and satisfaction, growth of partner business revenues including double-digit growth among solution providers, and rapid expansion of the company’s ecosystem in strategic focus areas such as big data analytics and IoT. The latter has resulted in additional collaboration with several strategic partners, including Tech Data and Computacenter, to improve the recruitment, onboarding, and sales and presales enablement of a growing ecosystem of partners focused on big data analytics and IoT – an ecosystem that has grown nearly 300 percent year over year.

Customer and Partner Quotes:

  • “Cisco and Hitachi Vantara have collaborated to provide customers on a path to digital transformation with an enterprise-class data center modernization solution,” said Kaustubh Das, Vice President, Product Development and Strategy, Computing Systems Product Group at Cisco. “The new Cisco and Hitachi Adaptive Solutions for Converged Infrastructure will accelerate deployment and simplify operations for our mutual customers.”
  • “Since 2004, we have partnered with Hitachi Vantara to help customers get the most from their data. For 15 years, our partnership has been successful for several reasons: the commitment Hitachi Vantara has demonstrated to our business, an aligned strategic focus, and the breadth of innovative offerings we have available to tackle customer challenges. In the last year, we’ve seen positive developments in these areas – from the new Hitachi Vantara partner program to new strategic solutions that address market demands and accelerate customers transformation – all contributing to Computacenter’s successes,” said Axel Heitmann, Sales Director Datacenter, Computacenter Germany. “Today, with the new Cisco and Hitachi Adaptive Solutions for Converged Infrastructure offering, we believe we can do even more, helping more customers adopt a best-in-class modern infrastructure environment that meets their needs for today and tomorrow.”
  • “For nearly 20 years, the Tech Data-Hitachi Vantara partnership has driven success for thousands of customers.Over this period, our partnership has continued to expand, we’ve added exciting new offerings to our portfolio, and we’ve identified new opportunities available we can address together,” said Cheryl Neal, vice president, Data and Networking Solutions, Tech Data. “From data center modernization to advanced analytics for business intelligence, our partnership with Hitachi Vantara is enabling us to guideour partners to further transform for the future. We’re excited to bring what’s next.”

Hitachi Executive Quotes:

  • “The new Cisco and Hitachi Adaptive Solutions for Converged Infrastructure build on our global Cisco partnership, paving the way for expanding our collaboration into new areas,” said Toshio Nakano, President of IT Platform Products Management Division, Hitachi, Ltd. “Together, we will continue innovating to create customer value through data across solutions that address a broad range of customer needs.”

Additional Resources:

About Hitachi Vantara
Hitachi Vantara, a wholly-owned subsidiary of Hitachi, Ltd., helps data-driven leaders find and use the value in their data to innovate intelligently and reach outcomes that matter for business and society. We combine technology, intellectual property and industry knowledge to deliver data-managing solutions that help enterprises improve their customers’ experiences, develop new revenue streams, and lower the costs of business. Only Hitachi Vantara elevates your innovation advantage by combining deep information technology (IT), operational technology (OT) and domain expertise. We work with organizations everywhere to drive data to meaningful outcomes. Visit us at

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society's challenges, combining its operational technology, information technology, and products/systems. The company's consolidated revenues for fiscal 2017 (ended March 31, 2018) totaled 9,368.6 billion yen ($88.4 billion). The Hitachi Group is an innovation partner for the IoT era, and it has approximately 307,000 employees worldwide. Through collaborative creation with customers, Hitachi is deploying Social Innovation Business using digital technologies in a broad range of sectors, including Power/Energy, Industry/Distribution/Water, Urban Development, and Finance/Social Infrastructure/Healthcare. For more information on Hitachi, please visit the company's website at


HITACHI is a trademark or registered trademark of Hitachi, Ltd. All other trademarks, service marks, and company names are properties of their respective owners.


Steve MacDonnell
Hitachi Vantara
+1 408-327-3670

Ashley Paula

Weber Shandwick for Hitachi Vantara

+1 415-262-5975

Pinpoint PR (PPR) is an award-winning boutique public relations (PR) consultancy in Singapore. We specialise in science and emerging technology PR. We (and our clients) have won awards for events publicity as well as financial PR. Visit

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Are we prepared for automation of the work force?

Press Releases   •   Mar 05, 2019 10:44 +08

Singapore, 5 March 2019 – With 1,200+ attendees, 70+ speakers, 120+ partners, and 25+ investors attending the inaugural edition, People Matters TechHR Singapore 2019 hastruly created a global platform to look forward to, for Talent leaders, HR practitioners, and entire people & work community.

“By 2030, 75 million to 375 million workers, or 3 to 14 percent of the global workforce, will need to switch occupational categories”, said Ester Martinez, CEO & Editor –in-Chief, People Matters at TechHR, Marina Bay Sands, Singapore.

Events like TechHR go a long way to improving skills in both human resources and talent acquisition. As People Matters CEO, Ester Martinez said, “We are living at a pivotal time of business and workforce transformation. The question today for business leaders is not about the ‘why’ or the ‘what’ but really about the ‘how’”.

Martinez wanted to bring the TechHR event to Singapore, because, as she said during her opening address, “How do we shift from ‘what’s required’ to ‘what’s possible?” To discover what is possible, she says, “The more diverse your network is, the wider your access”. Moreover, “What’s the biggest opportunity that technology can help unlock?” she asked. ‘Innovation’, ‘Productivity’, ‘Collaboration’, ‘Inclusion’, ‘Speed’, ‘Agility’, ‘Bring it to life’, called the audience.

“The power of conversing with each other,” Martinez said. “Today you have an opportunity, there’s a mobile lab to connect you.” She then urged participants to use TechHR as an opportunity to widen their network by bringing in diverse perspectives, deepen their network and, to experiment by getting out of their comfort zone.

At TechHR Singapore, the industry leaders discussed the role of technology in human resources, as well as how prepared the workforce is. During a very candid session, Rudy Karsan, Managing Partner of Karlani Capital and the founder of the human resources software, Kenexa, which he sold to IBM in 2012 for $1.3 billion, said that there are 8 massive waves coming to significantly change workforce innovation. “This is exciting. Our basic life is going to expand; our quality of life will improve.” Karsan believes that if you are “married to your job, and career advancement, and wealth expansion”, your future career prospects are in trouble. He said, “If you don’t solve the problem, there will be a rupture to society as we know it. The most valuable three drivers are our personal link to the job. You are not vulnerable now, not yet. But the more you sit, the more vulnerable you become”.

Another change is that employees are re-shaping how managers work and communicate. With the ability to communicate 24 hours a day, employers in Scandinavia and France are already being restricted to communicate with their employees only during office hours. Moreover, millennials at entry level today have no fear of senior managers. “Today you have someone at entry level who is booking my time and asking for career advice – someone who has been in the organisation for 9 months! They are looking for an organization that lets them seek guidance and that's going to deliver a value proposition that will keep them interested, or they will leave,” said Duncan Hewett, Senior Vice President and General Manager, Asia Pacific and Japan for VMware.

“I think all these are trends that we've been seeing over the past several decades will change the way the leadership needs to work and they way companies need to think and behave with their employees, and to contribute, in order for us to make a success out of this world,” said Goh Swee Chin, the former Chairman of the Shell companies in Singapore.

Puneet Swani, Partner, Career Business Leader - International Region for Mercer, said “the future workforce will be composed of various employment models. Swani stated that only 2 in 5 employees believe their company has a compelling and differentiated value proposition and so the employment model needs to change significantly: the ‘model of Employee Value Proposition (EVP) needs to change to Talent Experience Value (TEV)’”.

Another speaker pro-change was William Tincup, President of RecruitingDaily, who gave a deep dive into ‘Confessions of an (Artificially) Intelligent Recruiter’. “To be able to use AI or bots we have to first embrace change. And not just embrace it, but fall in love with it, experiment with it and have faith in technology.” He was also a proponent of employees valuing experience. “You don't need to be in the technology discussion but the experience discussion,” he said, “Experience is more important than technology, candidate experience, and employee experience. Technology is only a test that helps you get that experience.”

Underscoring ideas from both those speakers, Aileen Tan, Group CHRO at Singtel said, "Leveraging every opportunity to use digital for people operations and leveraging data to make informed people decisions is crucial to future-proofing your organizations."

Besides wide range of contemporary topics, TechHR was designed to present an experience centred on networking & delegate’s learning. From the @ServiceNowAsia ‘Spin the wheel challenge’ to @BIWorldwide’s booth where attendees could share how they inspired their employees to build a thriving workplace culture to capture “Moments Of Inspiration” and can bring those to life; to a treasure hunt and an interactive photo wall, there were dozens of ways for delegates to experience the TechHR technology and network their way around the event.

Sameet Kaur Sidhar, Talent Acquisition Manager for the Experian Global Delivery Centre in Malaysia said that she attended TechHR to “Be more aware and have visibility to all this very new, very up-and-coming trends, startups, structures and processes that are being created, which day-today we are not exposed to. So, it’s really just to diversify a bit of our thinking and then hopefully bring it back and takes what first best”.

Craig Baker, a founder of an Australian startup,, said they were attracted to participate in TechHR Singapore because due to the attendee numbers, it was a good place to connect to the Asian marketplace. He said that exhibiting has been meaningful because, “We have made some good connections and met with some decent sized companies”.


About People Matters

People Matters is a niche digital media organization that has persevered with a vision to help find solutions to the talent challenges of organizations and enterprises since 2009. Thriving on innovation, People Matters has continued to be insightful, impactful, and the most sought-after HR tech media brand in Asia. Over the years, the organization has established a community of practice and excellence by interlocking the practical expertise of HR tech professionals with the insights of thought-leaders in this domain. Being at the forefront of innovation, People Matters is the proud owner of state-of-the-art virtual conferences, innovative physical events, and other digital properties that enabled the organization to make an indelible impression on the HR tech community. For more information, please visit


Selena Sheikh

Pinpoint PR

M: +65 9746 8519


Pinpoint PR (PPR) is an award-winning boutique public relations (PR) consultancy in Singapore. We specialise in science and emerging technology PR. We (and our clients) have won awards for events publicity as well as financial PR. Visit

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