21 June 2013 – SINGAPORE – Lancôme’s brand mission is to convey positive beauty. In the spirit of embracing Beauty with Heart, Lancôme held a charity gala dinner and auction on Monday, 17 June 2013 to raise S$27,750 for the Singapore Heart Foundation..
One of only 800 pieces in the world, Lancôme’s finest skincare product - Absolue L’Extrait Black Crystal Light Edition - was auctioned along with two art pieces by child prodigy and artist Dawn Kwan. Together with other items, the auction raised S$24,350, with donations bringing the total to S$27,750. The funds collected will support the Singapore Heart Foundation’s Go Red for Women campaign, which aims to raise awareness of heart disease which is the top killer of women both locally and worldwide.
Jamie Ong, brand manager of Lancôme says, “We believe that every woman deserves to be empowered – to be beautiful inside and out, to be healthy and aware. By partnering the Singapore Heart Foundation, we hope to use our platforms to tell women that they need to start taking care of their heart.”
Dr Goh Ping Ping, Chairwoman and spokesperson for Go Red for Women 2013, says, “The Singapore Heart Foundation’s mission is to promote heart health, prevent and reduce disability and death due to cardiovascular diseases and stroke. This is not an easy task, and that is why we are very appreciative of partners such as Lancôme, who work together with us to build a heart healthier nation through our many life-saving initiatives.”
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About Lancôme Absolue L’Extrait Black Crystal Light Edition
Absolue L’Extrait Black Crystal Light Edition is a limited edition version of Absolue L'Extrait, Regenerating Ultimate Elixir. A luxurious skin revitalizing cream, its formula was inspired by the latest discoveries in plant stem cells. Each jar contains up to 2 million Lancôme Rose Stem Cells, Lancôme’s most powerful regenerating ingredient that results in firmer, deeply regenerated and radiant skin. Launched in May 2012, the cream became an instant bestseller. To mark the first anniversary and its success, Lancôme collaborated with Maison Baccarat, renowned for its luxurious and timeless crystals, to create 800 unique jars that are numbered and gilded by hand on "onyx" black crystal, of which only a limited six are available in Singapore. The Lancôme Absolue L'Extrait Black Crystal Light Edition retails at $1,800 and can be found exclusively at Takashimaya Department Store. To celebrate Absolue L’Extrait’s anniversary, Lancôme will hold an event at the Cosmetics Department, Level 1, Takashimaya Department Store from 27 June 2013 – 3 July 2013, where guests can discover this magnificent crystal and enjoy a complimentary Absolue Hand Massage.
PINPOINT Public Relations
Founded in 1935 by Armand Petitjean, visionary and lover of French elegance and women, Lancôme is the brand of women. During its 78 years of success, Lancôme has become the #1 brand in the women’s selective cosmetics market, by offering unique and complementary skin care, make-up and perfume in more than 130 countries. Lancôme is a pioneering brand, and a visionary, ahead of its time. A brand which keeps writing the future of cosmetics from Génifique to Visionnaire, from L’Absolu Rouge to Teint Miracle, and from Trésor to La vie est belle, Lancôme successfully combines scientific expertise and an intuitive understanding of women’s needs.