Mobile Advertising Sees Strong Growth in India, says Smaato

Bangalore/Singapore, 23 September 2013 - In a matter of five short years, the mobile landscape in India has transformed from voice and text-based handsets to a digital based market. The tremendous opportunities and growth potential of that market become clear in an expected mobile advertising expenditure rate of 40% reaching $40 million by the end of 2013.

Even though the Indian mobile advertising industry is still in an early acceleration phase, real-time bidding (RTB) advertising has already been kicking off to a great start as seen by the overwhelming number of RTB exhibitors at the Mobile Applications Conference held in Bangalore on 21 September 2013. Besides focusing on the mobile applications market, the conference also explored new opportunities emerging in India and discussed the future of mobile technology.

With regards to such strong growth in India and the region, Marcus Tan, Managing Director of Smaato Asia Pacific, the leading global mobile RTB ad exchange and mobile Supply Side Platform (SSP), commented, “Mobile phones have gone beyond delivering voice communications and transiting into the digital space which provides Smaato vast opportunities from a mobile advertising angle. As a participant and sponsor of the Mobile Applications Conference India in Bangalore; we got an extremely positive response from our partners and other market players. India is our second largest market for RTB and the largest in Asia. We are thrilled about the growth opportunities here.” 

For more information about Smaato please visit: http://www.smaato.com/