San Francisco, Calif. / Singapore – January 21, 2015 – Smaato, the leading global mobile Real-Time Bidding (RTB) Ad Exchange (SMX) and Sell Side Platform, announced the worldwide release of The Smaato Publisher Platform (SPX). SPX is a free, full-featured publisher ad server built from the ground up for a mobile-first world. The new platform enables app developers and digital publishers to immediately monetize their properties by delivering target consumers to advertisers, based on real-time data. SPX puts full monetization controls directly in the hands of the publisher and connects them to Smaato’s RTB ad exchange (SMX) and complete ad network mediation stack.
SPX manages all types of direct and indirect buying models and features groundbreaking Dynamic Demand delivery logic. With Dynamic Demand, SPX creates a ‘super auction’ where the best available demand source is evaluated in real time for every impression. Dynamic Demand considers all publisher direct sold/guaranteed campaigns, RTB demand, and ad network demand in order to maximize yield in real time on an impression-by-impression basis.
Ease of Use for Maximum Monetization
SPX features advanced targeting options, easy to use reporting, and a flexible, easy to understand user interface. The new platform is a complete solution for global mobile monetization, connecting publishers to almost 400 global demand sources. SPX gives publishers full pricing and targeting controls, a simple three-step set up process, and built-in optimization automation. And in a bold step for the industry, SPX charges no ad serving fees.
”Advertisers are thirsty for more relevant ways to engage with their consumers who are spending more than 50% of their Internet usage time on mobile devices, said Ragnar Kruse, Chief Executive Officer, Smaato. “Mobile Application Developers and publishers seek to monetize their applications based on content, context and formats (video, rich-media, native etc.) while keeping control of user experience and content that made them successful in the first place. Smaato’s SPX platform allows for both, providing developers and publishers with the ability to automate advertising revenue and deliver targeted information about products and services that are relevant to their consumers and users.”
Smaato is the leading global mobile RTB ad exchange (SMX) helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato operates the leading mobile RTB ad exchange and Supply Side Platform across 80,000+ mobile app developers and mobile publishers. On the demand side, Smaato globally connects 340+ Demand Partners (100+ Ad Networks and 240+ Demand Side Platforms and Trading Desks).
Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2014, 2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2014, 2013, 2012 & 2011) and was named a "company to watch in 2010″ by Financial Analyst Company GP Bullhound.
Smaato's global headquarters are in San Francisco, California. The privately held company was founded in 2005 by an experienced international management team. Smaato's European office is in Hamburg, Germany. The APAC office is in Singapore.
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