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Press Release   •   Sep 08, 2014 09:44 +08

SINGAPORE, 8th September 2014ThoughtBuzz, the analytics arm of TO THE NEW, today launched a unified social media management and analytics platform for brands and enterprises. The platform is aimed at helps businesses to monitor, engage and identify influencers across all major social media platforms, namely Facebook, Twitter, Instagram and YouTube.

This self-serve product compliments ThoughtBuzz’s enterprise grade OmnioG solution, which in addition also allows exhaustive external monitoring of brands and products on blogs, forums, news and review sites and completes its range of social intelligence solutions.

Key features of the new platform include influencer identification, cross platform analytics, competitor benchmarking, content performance, Instagram and Twitter analytics.

“The new platform allows community and brand managers to understand what content works best for them. You can compare content performance across Instagram, YouTube, Facebook and Twitter simultaneously. This is a powerful feature for community managers to engage more with their audience” said Anshul Jain, Chief Executive Officer at ThoughtBuzz.

Ashok Patro, COO, ThoughtBuzz further added “As ThoughtBuzz is Asia’s only mobile first social analytics platform, we will be able to provide brands with the latest information and insights, empowering them to effectively manage their social media accounts and businesses in real-time."

About ThoughtBuzz:

ThoughtBuzz, a TO THE NEW group company, provides a comprehensive listening and analytics platform for organizations of all sizes. With over 100 clients under its belt, the company delivers insights for their businesses with a comprehensive analytics platform and insight solutions such as Full Spectrum Analysis, Social Intelligence Matrix and Digital Audit backed by statisticians, analysts and researchers. ThoughtBuzz can provide real business value to your organization at all stages of social media activity. It supports social media content in 13 languages including English, Chinese, Japanese, Korean, Thai, Bahasa Indonesia and Bahasa Malaysian.

ThoughtBuzz is part of TO THE NEW, Asia’s leading specialist in SMACK Solutions - Social, Mobile Analytics, Content and Knowledge. TO THE NEW employs over 600 people across Singapore, Manila, Kuala Lumpur, Jakarta, Mumbai, Delhi, Chennai, Dubai and Guangzhou.

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About PRecious Communications

Our focus is on Corporate Communications, Crisis Management, Reputation Management and Social Media. Combining a clear business-oriented approach with a focus on measurable results, our network of experts helps brands tell their story and tie directly into their overall communications objectives.

We are run out of Singapore and serve clients in Asia Pacific and beyond through our strong links to Europe and North America.

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