AccorHotels

Accor Press by PressReader: digital news and magazines for all Accor Group customers

Press release   •   Nov 28, 2014 09:43 +08

Accor, in partnership with PressReader, the leading innovator in digital press, introduces Accor Press, a new free-of-charge service available in all Group hotels, by the first quarter of 2015.

With Accor Press by PressReader, the millions of customers welcomed in the group’s hotels every day can read more than 3,000 international and local newspapers and magazines on their smartphone, laptop or tablet, in every digital environment (iOS, Android, Blackberry, Windows).

Accor Press by PressReader is accessible via hotel’s Wi-Fi for guests to download articles, newspapers and magazines, and then read them whenever and wherever they wish.

This digital platform is intuitive, customizable and offers various features such as content sharing on social media, online commenting, content translation into 17 languages, and more.

With this new service Accor commits to enhance and simplify its customers’ experience with ever more innovative and personalized offers. This commitment is part of Accor’s Leading Digital Hospitality plan, which aims at integrating and redesigning digital at every step of the customer journey. 

Accor, is the world’s leading hotel operator, with 470,000 rooms in 3,600 hotels across 14 trusted brands in 92 countries. The company is organized around two distinct divisions, HotelServices, which operates and franchises the hotels and HotelInvest, which is a hotel owner and investor. The Accor hotels sit in three segments from budget to luxury which are constantly reinventing their concept to satisfy the needs of business and leisure customers around the globe. Accor brands include in luxury-upscale; Sofitel, Pullman, MGallery and Grand Mercure, The Sebel, midscale; Novotel, Suite Novotel, Mercure and Adagio and economy; ibis, ibis Styles, ibis budget, adagio access and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.

The Group’s 170,000 employees benefit from working for a company that believes in progression and has an industry leading training program, the Accor Académie. Since its creation 45 years ago, Accor is making innovation and sustainable hospitality the focus of its strategic vision as well as of its customer-centric approach development and innovation process.


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