Singapore, July 6, 2012 - Brand Finance has launched a study on the Monarchy as a ‘brand’. The latest report values the Monarchy from an economic perspective and as a brand with an impact of £44 billion on the UK Economy as well as assessing the emotional, political and constitutional arguments for The Royal Family.
The Monarchy’s contribution to the UK economy is considerable and Brand Finance estimates the revenue uplift to the 2012 UK economy will be £2.4 billion offset by costs of £1.4 billion giving a net uplift of £1 billion to GDP.
David Haigh, CEO of Brand Finance, commenting on the latest findings stated, “The Monarchy is one of the most valuable of all British brands. Whatever one thinks about the constitutional principle, there seems little doubt that the institution of Monarchy adds significant annual earnings and long term economic value to the UK. For most of her reign, The Queen has managed the Monarchy expertly and she is currently doing a great job on an international stage. The Monarchy is a powerful endorsement for individual and company brands and for the nation brand and we believe that it is making a significant contribution to the task of driving Britain out of the recession.’
The Value of the Monarchy 'Brand'GBP Millions (£) USD Millions ($)
Intangible Asset Value 26,365 41,921
Tangible Asset Value 18,113 28,800
Total 44,478 70,721
Read more about 'How much the British Monarchy as a brand is worth' here: http://issuu.com/brandfinance/docs/brand_finance_journal_jubilee_edition?mode=window&backgroundColor=%23222222
South East Asia:
Samir Dixit, Managing Director, Brand Finance Singapore
T: +65 90698651 (Singapore)
' The valuation of brands is an important function, to provide tangible, financial evidence of their status as assets and an indication of the value generated through the investment in brand equity.' - Samir Dixit, Managing Director of Brand Finance Singapore.
Brand Finance is the world's leading brand valuation and strategy consulting firm. We advise strongly branded organisations on how to maximise their value through the effective management of their brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.
For more information, please see www.brandfinance.com.