Apostrophe Digital

Elite Model Management Singapore Appoints Apostrophe Digital as Digital Partner

Press Release   •   Nov 07, 2011 16:09 SGT

Singapore, October 2011 – Apostrophe Digital, a local creative digital agency, has been appointed by Elite Model Management Singapore, part of the international model management group, as their Official Digital Partner.

Apostrophe will be in charge of the creative digital aspects in Singapore for the world renowned Elite Model Look 2011 competition. Elite Model Look Singapore will begin its regional search with local castings in October.

Elite Model Look is an annual global model search event held by Elite Model Management in 54 countries across 5 continents, attracting over 350,000 entrants. It is the premier and most prestigious modeling contest, used to discover and launch fashion models in the international fashion marketplace. Elite Model Management Singapore will select several girls to be part of their model talent team in Singapore and one model to represent Singapore at the Elite Model Look World 2011 finals, in Shanghai.

Apostrophe Digital has amassed experience in the fashion, beauty, lifestyle and health industries. Their recognition in the fashion arena took flight when they were chosen as the Official Digital Partner for Audi Fashion Festival for two consecutive years in 2009 and 2010.

Co-founder of Apostrophe Digital, Suresh Superamaniam says, "This alliance is an exciting partnership for Apostrophe; Elite Model Management is a legendary name in the modelling industry. We are delighted that Elite Model Agency is open to, and paving the way for creative digital ideas in the fashion industry with their iPhone app, and are embracing technology for the audition methods in Singapore.”

George Sakkalli, Commercial Director of Elite said, “In today’s ever-changing digital and media worlds, it’s important for us to get our digital, online, social media and interactive strategy right.  We are delighted to be working with Apostrophe’s very expert and creative team. With Apostrophe’s expertise, we are creating some great initiatives that will maximize reach and awareness of our services and EML 2011, whilst keeping the user experience simple and effective.“

For interviews or more information, please contact Bianca Zen at +65 8201 0247 or Bianca@apostrophedigital.com

For images, please download at http://www.apostrophedigital.com/press/elite