Motorola Mobility

Fourthwall Media EBIF Platform and AirCommand™ Solutions to Connect Companion Devices to Motorola Mobility Set-tops

Press Release  •  Dec 13, 2011 12:00 SGT

Immediate support for Android powered phones and tablets

PLANO, Texas - Dec. 13, 2011 ­­- FourthWall Media announced today an agreement with Motorola Mobility, Inc. (NYSE: MMI), to utilize FourthWall’s EBIF™ Platform for Motorola set-tops and FourthWall’s AirCommand solution, both for Motorola Medios, a multi-screen service management software suite for the cable industry.

AirCommand is a set of cloud-based services connecting mobile devices, such as smart phones and tablets, to EBIF-enabled set-tops. Motorola will package FourthWall’s platform and AirCommand solution into Motorola Medios to further expand their multi-screen managed services offering.

AirCommand connects the TV footprint to the ever-expanding world of mobile, companion devices opening the door to entirely new media consumption experiences. The application possibilities include remote programming of DVRs; the ability to view and play on-demand titles; social media and messaging applications between mobile devices and set-tops; and cross-platform widgets, merchandising and commerce. AirCommand provides a scalable gateway for cross-platform applications powered by EBIF technology embraced by the cable industry. AirCommand leverages the EBIF common language to provide cable operators packaged solutions that connect all of the consumer’s digital devices with a single solution. This fosters the creation of new applications while shielding developers from the intricacies of on-boarding individual television applications.

“We are thrilled to be working with Motorola,” said Tim Peters, FourthWall CEO. “FourthWall now offers the EBIF platform for every major set-top type deployed in cable systems across the United States. Working with Motorola, we are connecting this broad EBIF-enabled footprint to their Android-powered devices through AirCommand. We look forward to a productive relationship with Motorola and collaborating on our cross-platform products that expand the Motorola Medios service.”

About FourthWall Media

FourthWall Media is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the ”fourth wall” to engage audiences, extend subscriber loyalty, and deliver census-level measurement and reporting. The company’s EBIF solutions include the Ad Widgets® end-to-end advertising system, AdAim™ Audience Measurement Suite, TV Widgets®, eBay on TV, sports applications such as My Football Tracker®, My Basketball Tracker® and My Baseball Tracker®, Bill Pay on TV with PayPal, Yellow Pages on TV; and a technology platform for Cisco, Motorola, and tru2way set-top boxes including FourthWall’s cloud-based AirCommand™ gateway that connects external devices to digital cable set-top boxes. FourthWall Media products and technology are distributed through partnerships with Comcast Media Center, Time Warner Cable, Charter Communications, Brighthouse Networks, Rovi, DISH Network, and several other operators reaching over 24 million set-top boxes. Learn more at www.fourthwallmedia.tv

About Motorola Mobility

Motorola Mobility, Inc. (NYSE:MMI) fuses innovative technology with human insights to create experiences that simplify, connect and enrich people's lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit motorola.com/mobility.

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