PCCW Limited

Hong Kong's first ever local football channel kicks off on now TV

Press Release   •   Sep 08, 2011 14:50 +08

now TV and the Hong Kong Football Association (HKFA) will launch Hong Kong's first ever local football channel, which will provide fans with exciting local football entertainment and extensive coverage of their favorite teams in both the Hong Kong First Division Football League and cup competitions.

The channel will also feature the Hong Kong team in regional and international tournaments such as the Guangdong-Hong Kong Cup.

now SPORTS 4 (Ch. 634) will be the home for the local football channel from September 27, and will be available to Mega Sports Pack customers. The channel will feature weekly matches from the Hong Kong First Division Football League and top tournaments such as the Hong Kong FA Cup and Senior Silver Shield. In this season, football fans can look forward to more than 120 local matches on the channel, plus news, highlights, and interviews with stars of Hong Kong football clubs.

The channel will also be available to customers through other platforms of PCCW's unique quadruple-play service including Internet, mobile, and eye multimedia device, while fans can also access the matches via the now Select on-demand service. Selected matches will also be broadcast on the now Hong Kong channel.

Ms. Janice Lee, PCCW's Managing Director of TV & New Media, said, "now TV is a keen supporter of local sporting events. We hope that through the broadcast of more local football on now SPORTS 4, we can continue to expand the followers and fan base of the local league and help promote development of the sport. We are confident that this channel will further enhance the public's interest and participation in local football."

Mr. Brian Leung, Chairman of Hong Kong Football Association, said, "We are delighted with the cooperation between HKFA and now TV. We hope that football fans would find out more about local football via the high quality live or recorded programs produced by now TV, while those who cannot watch the matches in person could still enjoy all matches of the First Division Football League at home."

The local football channel will be included as part of the Mega Sports Pack*. For offer details, please call PCCW hotline on 2888 0008.

*Terms and conditions apply.

About PCCW Limited

PCCW Limited (SEHK:0008) is the holding company of HKT Group Holdings Limited (HKT), Hong Kong's premier telecommunications provider and a world-class player in Information and Communications Technologies. PCCW also holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited.

As the provider of Hong Kong's first quadruple-play experience, PCCW/HKT offers a range of innovative media content and services across four platforms – fixed-line, broadband Internet access, TV and mobile. In addition, the Group meets the sophisticated needs of the local and international business community, while supporting network operators with cutting-edge technical services and handling large-scale IT outsourcing projects for public and private sector organizations. To learn more about PCCW and HKT, please visit

About now TV

now TV is one of the world's largest commercial deployments of IPTV and Hong Kong's largest pay-TV provider. It is delivered by PCCW Media Limited, an operating division of HKT Group Holdings Limited (HKT). HKT is a wholly-owned subsidiary of PCCW Limited and holds the PCCW Group's telecoms services, media and IT solutions businesses. PCCW/HKT is Hong Kong's premier telecommunications provider and a world-class player in Information and Communications Technologies.

now TV serves Hong Kong with more than 190 channels of local, Asian and international programming, including premium content such as Spanish La Liga, Italian Serie A, English FA Cup, NBA, French Open, US Open, ATP World Tour, BWF Super Series, World Snooker Tour, F1 and PGA Tour. In addition, now TV is both a leading producer of news, sports and infotainment programming and a provider of a wide range of interactive services. now TV can be enjoyed on PCCW eye2, a portable media center with an embedded now TV decoder, and select now TV content and interactive applications can also be accessed via the Group's 3G mobile network and broadband service. To learn more about now TV, please