SMRT Corporation Ltd.

Kallang Wave Mall at Singapore Sports Hub

Press Release   •   May 14, 2014 12:48 SGT

1.  The retail mall in iconic Singapore Sports Hub is officially named Kallang Wave today. Taking root from its location and the old National Stadium’s “Kallang Wave”, the mall is synonymous with national pride and celebrations, and takes its inspiration from the architectural wave-like contours of the mall.As the retail heart of the Singapore Sports Hub, Kallang Wave completes your visit and is about the everyday experiences that shape the lives of Singaporeans – and presents a new wave to Shop. Dine. Play.

2.   Strong anchors of Kallang Wave are both homegrown and international brands to reflect the diverse lifestyle preferences of Singaporeans. FairPrice Xtra, a sports-themed hypermart offering one of the largest variety of organic produce and Foodfare with a seating capacity of over 800 and 17 stalls offering healthy food options and a waterfront view. For the stylish, Kallang Wave will feature Swedish fashion sensation H&M, which will open with the widest Olympic-grade sports collection; UNIQLO, renowned for its premium yet affordable and versatile Japanese clothes; Forever 21, a magnet for the trend-savvy, and Australia’s Harvey Norman with a wide range of fitness and health products.

3.  Features of the 41,000sqm mall include climbing walls located from the basement to the 3rd floor, and a rooftop water park. Coupled with the exciting mix of F&B and retail stores in the mall, Kallang Wave offers a unique Shop, Dine and Play experience for Singaporeans, like no other.

4.   Kallang Wave is just steps away from Stadium Circle Line Station and minutes away from other Circle Line stations such as Mountbatten and Dakota, as well as the East West Line Kallang Station. There is also direct access from Nicoll Highway and Stadium Boulevard, and parking in the vicinity has been boosted by some 500 carpark spaces directly under the mall.

5.    President and CEO, SMRT Corporation, Mr Desmond Kuek said, “There is great synergy in SMRT and NTUC FairPrice jointly operating the mall. Our choice for naming it ‘Kallang Wave’ was unanimous. The Kallang Wave retains the association with the old National Stadium, and symbolises the distinctive spirit, energy and close community ties. The excellent accessibility by train on SMRT’s Circle Line and East-West Line enhances the value proposition of the mall for all Singaporeans and visitors.”

6.  Mr Tan Kian Chew, Group CEO of NTUC FairPrice affirms, "FairPrice Xtra stores provide a one-stop shopping experience for the entire family. We are pleased to be at the forefront in bringing new and exciting retail experiences to our customers. Beyond the wide range of fresh produce, meats and grocery, our seventh FairPrice Xtra store at Kallang Wave mall will be Singapore's first sports-themed hypermarket. It will offer a good selection of bicycles, sporting equipment, accessories and sportswear besides our usual household consumables, electronics and casual wear. We are proud to play a part in this project as we believe that sports is an excellent platform to strengthen community bonding."

7.  COO of Sports Hub Mr Oon Jin Teik, says, “The Singapore Sports Hub is a place built for Singaporeans to watch, play and support sports and entertainment. Together with SMRT and NTUC Fairprice, we are creating a diverse, inspiring and inclusive experience that encourages people to make sports part of their daily lives. With its innovative layout and tenant selection, we are confident the Kallang Wave will attract a strong interest even among the less active to participate in sports.”

Vibrant and Exciting Brands

8.  The mall is specially designed to appeal to a broad spectrum of the community, comprising families, youth, seniors, sports enthusiasts and lifestylers. The trade mix of almost equal retail and F&B options, coupled with the goal of pulling in established local and international brands at affordable price points formed the core of our leasing strategy.

9.  The brand offerings at Kallang Wave are in two distinct clusters:

·  Retail: Fashion, Specialties & Sports, Hypermarket and Services

·  F&B: Quick bites, Foodcourt, Cafés , Chill out and Dine in

New Wave to Shop

10.  Shopping at Kallang Wave is about the thrill of a fashion steal, the excitement in trying out a newly bought health gadget, functional and affordable sporting gear, and the anticipation of envy and compliments on great buys.

11.  A Fashion and Specialties & Sports cluster with H&M, UNIQLO, Forever 21, Hoops, New Balance, Outdoor Sports Travel, Power Up Express, Runnur, Sports Link, Weston Corporation, and more, makes it a one-stop area for families, youth and sports enthusiasts. Kallang Wave is also the place to fulfill the banking, beauty and pharmaceutical needs of shoppers.

New Wave to Dine

12.  It is all about indulging in all day dining, every day. Whether you live to eat, or eat to live, there are options for almost every palette and pocket. Kallang Wave is the place for precious bonding time over the warmth of a steaming bowl of ramen, claypot rice or bak kut teh,the intimate chatter amidst the aroma of freshly ground coffee or dining with a postcard view of Singapore’s residential and business district landmarks.

13.  A food lane features a stretch of local delights such as A-One Claypot, Curry Times, My Briyani House and Old Street Bak Kut Teh. For shoppers and spectators, they can enjoy the options of Quick bites such as Burger King, Fun Toast, Gourmet Pizza To Go, Popeyes, Smoothie King and Sogurt. For Cafés, we have favourites such as Coffee Bean & Tea Leaf and Starbucks.

14.  For Dine in, Singaporeans will be spoilt for choice at Astons, Issho Izakaya, Manhattan Fish Market, Poulet and Shokudo at Kallang Wave. Next door at the Singapore Indoor Stadium, enjoy craft beers at Brewerkz, steamboat at Mushroom Pot, Asian specialties at Thai Village and Mexican and Indian cuisine with a selection of vegetarian options at Myra’s Beach Club.

New Wave to Play

15.  Adventurous families and friends can immerse themselves in a range of healthy and high-adrenaline sporting activities in and around the Kallang Wave mall. The mall will also sport a vertical playground for aspiring and professional climbers at Climb Central situated centrally near the atrium of the mall, and a rooftop water park.

New Wave of Partners

16.  Joining in the Kallang Wave for a year of retail excitement are – Citibank Singapore and OCBC Bank.

17.  As the presenting bank partner, Citibank will offer exclusive privileges and benefits to all its portfolio of cardmembers in the commute, shopping and dining space on top of ATM facilities in the mall. Citibank SMRT cardmembers will also enjoy preferential shopping and dining deals at Kallang Wave. They will be able to redeem vouchers to enjoy free train and bus rides to Kallang Wave Mall or offset SMRT taxi fares.

18.  OCBC will offer their card customers parking privileges. As the official card sponsor of the BNP Paribas WTA Championships in October, OCBC Card customers can also enjoy more WTA privileges and benefits in the OCBC card spend and redeem programme when they shop at the mall.

19.  Kallang Wave will open from June with exciting shopping promotions and rewards.

-End-



SMRT Corporation Ltd (SMRT) is the leading multi-modal public transport operator in Singapore. SMRT serves millions of passengers daily by offering a safe, reliable and comprehensive transport network that consists of an extensive MRT and light rail system which connects seamlessly with its island-wide bus and taxi operations. SMRT also markets and leases the commercial and media spaces within its transport network, and offers engineering consultancy and project management as well as operations and maintenance services, locally and internationally.