Bernard Lee

Malaysian Brands display competitiveness and stability of brand value despite currency deflation and economic slowdown

Press Release   •   Nov 07, 2016 15:17 +08

Brand Finance Asia Pacific today released their annual “Top 100 Malaysia Brands” rankings showing sustained growth in overall brand value by the Malaysian brands.

Petronas, Genting & Maybank continue to dominate the top 3 rankings in 2016 with a combined brand value of over US$ 15 billion.

PETRONAS became the first US$ 10 bn brand in Malaysia. Far ahead of the #2 ranked Genting which had a brand value of US$ 2.99 billion highlighting the significant gap between the top 2 brands.

The US$ 24.7 billion combined value of top 10 brands make up for 63% of the total value of the top 100. This shows the significant effort required by the brands outside of top 10 in terms of brand strength improvement and revenue growth if they wish to compete in the top 10 space.

CIMB remained the strongest Malaysian brand and the only brand with a AAA- brand rating.

DiGi vacated the top 10 spot for Public Bank. Although the brand strength and growth forecasts improved for Digi thereby making them more competitive, Public Banks stronger revenue growth allowed them to squeeze into the top 10 this year.

The brand value gap between #1 and #2 in 2016 is an astronomical US$ 7 billion making it hard to displace Petronas from their #1 position. Petronas is also the most improved brand with an increase of absolute value of US$ 545 million this year.

The top 3 best entrants this year are FGV, Sunway and Proton all ranked within the top 30 rankings.

The highest intangible value brand is Padini Holdings with a brand value to Enterprise value ratio of 56% highlighting the role of brand for business success.

Samir Dixit, Managing Director of Brand Finance Asia Pacific highlighted that “The drop in brand value for most brands was largely due to the reported value being in US$ which is necessary to make the brand values comparable globally. In MYR terms, the brand value of the top 100 brands grew by 22% whereas the value converted to the US$ increased by 1% only”.

Samir further added that “There was approximately 20% impact on brand values due to the currency impact and this must be kept in mind by the brands when looking at their rankings and value increase or decrease”.

Petronas helped contribute 45% of the total brand value increase across the top 100 Malaysia brands in 2016 and was also the # 1 brand in terms of absolute brand value increase.

BrandSectorIncreasein Brand Value (US$ million)
IOIConsumer Staples236.68
GentingConsumer Discretionary78.63
U MobileCommunications43.92
Kossan Rubber IndustriesHealth Care30.37
Public BankFinancials23.59
Bank IslamFinancials21.73
Top GloveHealth Care14.48


Rank 2016Rank 2015BrandsBrand Value 2016Brand Rating 2016Enterprise ValueBrand Value / Enterprise Value (%)
66Sime Darby1,639AA15,66510%
78Tenaga Nasional1,187AA20,4506%
911Public Bank1,087AA16,8516%

About Brand Finance

Brand Finance is an independent brand strategy, brand valuation and marketing ROI consultancy focused on advising strongly branded organisations on how to maximise economic value and $ ROI through effective management of their brands, marketing programs and business.

Since it was founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations and guided global brands on their marketing effectiveness and brand performance strategies.

Its clients include international brand owners, marketing consultants, private equity firms, tax authorities, IP lawyers and investment banks. Its work is frequently peer-reviewed by the big four audit practices and its reports have been accepted by various regulatory bodies, including the UK Takeover Panel.

Brand Finance is headquartered in London and has a network of international offices in Australia, Brazil, Canada, Caribbean, East Africa, France, Germany, Greece, Holland, India, Indonesia, Italy, Mexico, Middle East, Nigeria, Nordic, Portugal, Russia, Singapore, South Africa, Spain, Sri Lanka, Turkey, USA and Vietnam.

Asia Pacific Press Contact

Samir Dixit, Managing Director, Brand Finance Asia Pacific


T: +65 9069 8651 (Singapore)

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