Marina Bay Sands

Marina Bay Sands announces inaugural luxury fashion event Front Row at The Shoppes

Press Release   •   Sep 04, 2014 14:15 +08

In less than six weeks, The Shoppes at Marina Bay Sands will present its most important fashion event to date with IMG, the world’s leading producer of fashion weeks across the globe.

Held 8-10 October 2014, Front Row at The Shoppes will witness the arrival of fashion royalty with today's most celebrated designers and international celebrities. The three-day event will feature the season’s latest collections to all attendees.

This unforgettable schedule of events will be held at ArtScience Museum at Marina Bay Sands, and will be centered around a series of exclusive fashion shows from bespoke brands in a unique setting. Front Row at The Shoppes will be an intimate fashion event where every ticket holder will have an up-close and personal experience. 

The program will also treat top tier ticket holders to an A-list experience that will include privileges extending beyond the runway, with exclusive backstage access and invitations to after parties. The full schedule of events will be announced in the coming weeks.

“The Shoppes at Marina Bay Sands is pleased to present yet another hallmark event to the region with the best show producer in the fashion industry to date. An event of this caliber will reinforce and further elevate our position on the global fashion map as Asia’s leading luxury fashion destination,” said John Postle, Vice President of Retail at Marina Bay Sands. 

Gearing up for the fashion event of the year, Marina Bay Sands and IMG are on the search for volunteers for the three-day event. Through Front Row at The Shoppes, these volunteers will have the opportunity to work alongside the globally renowned show producer and gain from their wealth of knowledge, as well as learn from the absolute best in the trade.

Interested candidates with relevant experience or students currently pursuing a fashion related diploma or degree are invited to submit their application starting 10 September, with a recent photograph and personal details to  

The event ties in with the recent opening of several new luxury flagship stores at The Shoppes at Marina Bay Sands in the second half of 2014 including the likes of Roberto Cavalli, Maison Martin Margiela, Kenzo as well as the upcoming Versace flagship duplex – the brand’s largest store in Southeast Asia. Marina Bay Sands, one of the most iconic fashion and entertainment destinations in Asia, will solidify its position as one of the world’s leading luxury shopping centres and the definitive destination in Asia for the style savvy to buy the latest trends. 

Join in the conversation on Facebook, Twitter and Instagram with #FrontRow14, and find out more on

About Marina Bay Sands Pte Ltd

Marina Bay Sands is the leading business, leisure and entertainment destination in Asia. It features large and flexible convention and exhibition facilities, 2,560 hotel rooms and suites, the rooftop Sands SkyPark, the best shopping mall in Asia, world-class celebrity chef restaurants and an outdoor event plaza. Its two theatres showcase a range of leading entertainment performances including world-renowned Broadway shows. Completing the line-up of attractions is ArtScience Museum at Marina Bay Sands, which plays host to permanent and marquee exhibitions. For more information, please visit

About IMG

IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion.