Marketing Institute of Singapore

Marketing Institute of Singapore makes a leap to China

Press release   •   Jun 18, 2014 14:00 +08

Marketing Institute of Singapore (MIS) is pleased to announce the opening of its first overseas office in China.

MIS has a 41-year history as the national body of sales and marketing and set up Marketing Institute of Singapore Training Centre (MIS Training Centre) in 1993 as a private education institute offering diploma and degree courses.

A Memorandum of Understanding (MOU) was signed today at the Opening Ceremony held today in Beijing to formalise the collaboration framework between MIS/ MIS Training Centre and China Council for the Promotion of International Trade (CCPIT).

“China is fast becoming the second largest consumer market with huge purchasing power. This is the perfect time for MIS to leverage on the growth and connect with Chinese marketers. They are the aspiring marketers of tomorrow”, said Mr Roger Wang, President of MIS.

With this MOU, CCPIT will tap onto Singapore’s position as a regional marketing hub and at the same time partner with MIS to provide quality education, training and marketing industry related events for Chinese marketers. MIS will promote the sharing of experience and knowledge between Singaporean and Chinese marketers.

“As Singapore and China are members of Asia Marketing Federation (AMF), we believe that the MOU will further strengthen the collaboration between the two countries so as to create stronger presence in the ASEAN region and beyond. Now, a marketer in China can become a MIS member with this MOU”, said Mr Wang.

A MIS China Advisory board will be appointed to inject a Chinese perspective and approach to MIS’ existing multi-faceted ways in creating and connecting marketers. 

About the Marketing Institute of Singapore:

The Marketing Institute of Singapore is the national body for sales and marketing. Since 1973, the Institute has nurtured more than 40,000 students; sales and marketing practitioners through its Training Centre and provided the networking opportunities for thousands of its members. The Institute will continue to serve the Marketing and Sales fraternity to fulfill its vision and mission of “Creating Marketers” and “Connecting a community of Marketers”. 

About China Council for the Promotion of International Trade

The China Council for the Promotion of International Trade (CCPIT) is a trade body of the Chinese government founded in 1952. The CCPIT promotes China's international economic and commercial interests. This is accomplished by developing business cooperation and exchanges with foreign countries. The CCPIT produces economic data, creates diplomatic ties and is also active with trade arbitration issues.