Together with BBH L.A we built an alarm clock to promote Justin Bieber’s new fragrance “The Key”. The app lets you set alarms and wake up to your favourite Bieber song from your iTunes / Google Play library. It comes bundled with a unique instrumental piano version of “As Long as You Love Me”.
The app has a simple and fluid user interface with a few neat special features. The user can swipe up and down on the “Dream mode” screen to adjust the brightness, and when the alarm goes off, the user can tap anywhere to snooze or slide anywhere to turn it off.
When the alarm is turned off the user gets an audio greeting from Justin Bieber himself. The app then asks “What did you dream about” and the user can post the answer as a tweet from the app with the hashtags #thekey and #inmydreams.
The app instantly became a huge hit after Justin Bieber tweeted “What do you dream about?”. It got hundreds of thousands of downloads within hours and became number one in the U.S App Store’s music category and an overall five star rating from the users.
To watch the TV-commercial, please have a look here: http://monterosa.se/work/justin-bieber-the-key/
Monterosa is a full-service mobile agency. We help define our clients’ mobile presence and shape their market appeal. We’re all mobile, no matter the choice of platform or product.