Monterosa creates Squawka Mobile App - the world's most in-depth football experience

Press Release   •   Dec 05, 2013 19:01 +08

London-based media owner Squawka, the creators of the world’s most in-depth football website, is now launching their iPhone app. Monterosa is the creator of the ground breaking experience.

Squawka ( are an award winning technology-first media owner for viewers of live televised sport that provides online/mobile football fans with amazing real-time statistics & visualisations on the matches/players they are watching alongside cutting edge social media and unique editorial content.

"One of the coolest projects we have ever been involved in. The challenge of converting huge amounts of data into an extraordinary user experience has been a really engaging project for us over the last 6 months. So happy to launch it now, and to get feedback from football fans across the globe.” says Johan Ståhle, Co-founder of Monterosa.

Up til now, 2 million football fans from 209 countries have used the service to understand more about the game they love. The team also boast that the average dwell time during live English Premier League games is 39 minutes.

 “The new Squawka Football App not only provides an incredible second screen experience powered by over 500 million data points, it also provides touch points throughout the day to fuel football conversations with an incredible ranking engine for both teams and players. Our partner Monterosa has done an amazing job”, says Sanjit Atwal Co-founder and CEO Squawka

Squawka license data from leading sports provider Opta, official data suppliers of the English Premier League, Brazilian National Team, Dutch Eredivisie and German Bundesliga. The App also covers Italian Serie A, Spanish La Liga, French League One, Mexican Liga MX, Brazilian Serie A, US Major League Soccer, UEFA Champions League, UEFA Europa League and will announce more leagues soon.

Mr Atwal explains the move to mobile: "We are in a unique position in that we have amassed a year and a half’s worth of data to understand what football fans are looking for from a second-screen. Our in-game experiences have proven hugely popular and fans have taken to visualised data in a massive way but we also understand that supporting your team is a 24/7 passion - it doesn't end when the match ends. The experience has to be holistic and it has to be with the fan front of mind".

Aside from second-screen capabilities and the rankings engine, The Squawka Football App also pulls in social, editorial (from the 60-person strong freelance Squawka content team), live images from photographers around the grounds, videos, news aggregation, stats, live blogging, push notifications plus coverage from 12 of the world's top football competitions.

"We are delighted to see yet another ground-breaking project with BBH brought to life. Other recent collaborations include a multi platform solution for Red Bull USA, and an iPhone app for Justin Bieber", says Carl Norberg, Co-Founder Monterosa Pte. Ltd.

The App is out now in the Apple App Store with Android versions to come in the new year.

Get the Squawka Football App here:

Monterosa is a full-service mobile agency. We help define our clients’ mobile presence and shape their market appeal. We’re all mobile, no matter the choice of platform or product.