Monterosa Buick Encore Mobile App was awarded Bronze at Clio in NYC earlier this week.
The idea behind the campaign was to create the world's largest Hide and Seek game. An Augmented Reality game was released in 16 cities in China. The user had to locate the hidden car, using Augmented Reality, take it and hide it somewhere else. The person keeping it hidden the longest won a brand new Buick Encore car - 16 cars were given away. The game also had it´s own online TV-show where you could follow the game and get live results.
There were over 480.000 downloads of the App making it on the Top 20 in China for 7 weeks running. The campaign received more than 4 million comments and retweets. Now awarded in Clio in NYC.
"We are delighted to have won this award and are thankful to our intrepid clients here in Asia. It´s the first time we have received recognition in the US award shows for our work in the People's Republic of China." says Carl Norberg, Co-Founder of Monterosa from the Singapore office.
Watch the case video here: http://vimeo.com/64527503
The Buick Encore campaign was created by ad agency Ogilvy China and mobile agency Monterosa.
Monterosa is a full-service digital agency with a focus on mobile. We help define our clients’ digital presence and shape their market appeal.