Bebop Asia

New Retail Report Reveals Significant Changes in Consumer Shopping Trends

Press release   •   Apr 03, 2019 15:05 +08

Singapore, April 2nd ‘19 -The much-anticipated annual global consumer report, conducted each year by iVend Retail, was released this week. The 2019 Global Shopping Trends: Essential Insights for Retailers survey report includes compelling industry insights from shoppers worldwide, including an analysis of variances across technology platforms, countries, and age groups.

iVend Retail analysts uncovered some interesting shifts in consumer behaviour and shopping habits that reveal the importance of developing a highly seamless customer experience fuelled by an integrated omni-channel process.

For Asia, the report focused on the emerging markets of Indonesia and Philippines due to their sustained economic growth in 2018 and beyond. Highlights of the report revealed that these two markets have many things in common like valuing an easy, quick checkout process above all else (80.8% of Filipinos and 70.8% of Indonesians).

Overall, the report revealed a heavy reliance on mobile devices. Shoppers are using smartphones to research products while in a store (86.2%) or to browse online before going into a store to make a purchase (92.9%). Also, over three-quarters of shoppers (83.8%) want store associates to carry handheld mobile devices to provide customer service.

Streamlined checkout processes and loyalty programs emerged as big trends this year. Quick and easy checkouts surfaced as the most important part of a shopping experience for a staggering 83% of shoppers while 91.9% make purchases with the aim of earning loyalty rewards.

44.4% of global shoppers are motivated to shop with a retailer offering self-checkouts. Buy online pickup in store experienced an increase in usage of 30% over last year. The main motivators for this trend were saving money on shipping charges (47.4%) and saving time (44.4%).

"This is the fourth year we've conducted our global research and the 2019 report uncovered some important shifts in consumer attitudes towards technology," said Kamal Karmakar, CEO of CitiXsys. "We are focusing our resources and research for iVend Retail on areas that are most important to shoppers, like mobility, faster checkouts, and loyalty programs. Retailers should follow suit and invest in future-ready technology to connect with their shoppers in the digital age."

"Southeast Asia is growing in prominence on the global retail stage - it is the world's fastest growing internet region with eCommerce alone expecting to reach $53billion USD by 2023. Our survey concurs with the trends and provides more qualitative answers as to how retailers can improve to get in on the action," said Pauline Mathews, Channel Sales Manager - Asia Pacific. “By asking consumers around the world about their shopping behaviours and preferences, we found that evolving consumer behaviours driven by technological advancements is truly a worldwide phenomenon and many of the steps in the modern shopper’s journey are similar from country to country."

More 2019 Global Shopper Trend Research Highlights:

  • 79.7% report responding to social media and online ads.
  • 70% respond to offers delivered to their phones while in a store.
  • 37% want personalised product recommendations and offers.

A free copy of the 2019 Global Shopping Trends: Essential Insights for Retailers is available for download.

About iVend Retail

iVend Retail by CitiXsys is a global provider of integrated omnichannel solutions designed for the way retailers work today. iVend Retail's solutions for point of sale, loyalty, eCommerce, digital passes, mobility and analytics increase retailer revenue, improve customer retention, and bring in new business, all while lowering operating costs. Learn more at ivend.com.

Kamal Karmakar, CEO and Founder, CitiXsys

He has been responsible for the company’s evolution to be a specialist provider of software products in Retail segment. Kamal’s responsibilities include Business Strategy, Global Sales, Product Innovation and Growth. Under his leadership, CitiXsys grew to become the market leader in Retail Technology domain and known as an innovator in Retail sector. He has also guided the organisation to receive several prestigious awards in tech industry.

Pauline Jacintha Mathews, Channel Sales Manager - Asia Pacific, CitiXsys

Pauline Jacintha Mathews has more than 15 years of channel sales experience. She joined Citixsys as Channel Sales Manager with responsibility for the Company’s business across Asia Pacific. In this role, Pauline manages the field sales organization, which includes penetrating and growing new territories within the APAC region, recruiting and nurturing a value-add channel partners network, and accelerating the Company’s footprint in the enterprise market.

Media Contact

Peter Justin Yu

Bebop Asia

+65 9003 5608

peter@bebop.asia

iVend Retail by CitiXsys is a global provider of integrated omnichannel solutions designed for the way retailers work today. iVend Retail's solutions for point of sale, loyalty, eCommerce, digital passes, mobility and analytics increase retailer revenue, improve customer retention, and bring in new business, all while lowering operating costs. Learn more at ivend.com.