Cheers Store

NTUC FairPrice extends housebrands discount scheme till 31 July 2011

Press release   •   Jun 08, 2011 16:20 +08

To help customers cope with rising costs of living, NTUC FairPrice is extending its well-received FairPrice housebrand discount scheme till 31 July 2011. Launched on 15 February earlier this year under the FairPrice Stretch Your Dollar Programme, the FairPrice housebrand discount scheme was scheduled to end on 31 May 2011.

As part of the housebrand discount scheme, customers who hold the Plus! Visa or NTUC Plus! Card enjoy a 10 percent discount on over 500 FairPrice branded Housebrand essential items that covers key daily needs like rice, bread, cooking oil, detergent and toilet rolls; non-cardholders enjoy a 5 percent discount. Since the launch of the programme in February, customers who bought FairPrice housebrand items have saved over $2.25 million. With the extension, customers can expect to save over $3.6 million in total. Concurrently, FairPrice will also freeze prices of all its FairPrice branded Housebrands, which are on average priced 10 to 15 percent cheaper than comparable national brands.

CEO of NTUC FairPrice, Mr Seah Kian Peng, said, "FairPrice housebrand items have always been popular with our customers especially for those who are looking for value for money buys. We are happy that the additional discount has helped our customers stretch their dollar further. We are pleased to extend the discount programme for another two months to help our customers cope with the rising cost of living."

FairPrice also has in place various iniatiatives to help customers optimise their spending. This includes a best value basket of 500 Everyday Low Price (EDLP) popular national brand products, 200 Yellow Dot items that are priced lowest in their respective product types, as well as the 2% Seniors' Discount scheme on Tuesdays.

FairPrice had first introduced the housebrand discount scheme under the "Stretch Your Dollar" programme in December 2007, and was subsequently extended until December 2009 to help consumers cope with increased food prices during the economic downturn. The housebrand discount helped customers save over S$12 million during the two-year period.

Cheers, a home grown 24-hour convenience store, caters to a diverse group of customers from different walks of life including the young and trendy, students and working professionals who lead active and busy lifestyles. Officially launched in 1998, Cheers has since expanded to over 120 outlets situated across Singapore at convenient locations.