Creating Meaningful Customer Relationships with Valuable Social Media Insights
Singapore, [Dec 6, 2013] – The worldwide explosion of social media usage has led to businesses feeling extreme pressure to be where their customers are, i.e. on social media sites. Being on social networking sites, it’s all about connecting with people. Consumers value social relationships and trust their connections in this non-commercialized environment. They are free to share opinions with their network which can positively or negatively affect other consumers’ attitudes towards a brand. Mr Douglas White, founder & CEO of Prosperity Research Digital Agency says that “customers are now actively providing inputs on all aspects of a brand. Listening, analyzing and using them will give brands a lead over others who are not doing so.” Businesses therefore need to invest time and effort into the social space to better understand what consumers are saying about them and to manage negative sentiments.
The key lies in integrating social media with customer relationship management (CRM) strategies. Companies have to become social businesses and be a part of the conversations that customers are having in the marketing funnel. In this way, traditional CRM can be enhanced, new leads from social channels tracked and sales driven from these sources. Ms Li Yi, Senior Manager for Social Business, Branding, Digital & Advertising APJ of Symantec Corporation commented that social monitoring benefits businesses as it allows them to read business values from seemingly irrelevant fragmented data. By closely keeping tabs on social media channels for information about their company, businesses can glean useful insights that add value to customer experiences.
To equip marketing professionals with winning approaches to capitalize on conversations in the social space, Pacific Conferences is organising a 2-day “Social CRM 2014”conference, to be held on 20-21 January 2014 at the Singapore Hotel and on 23-24 January 2014 at the Regal Hongkong Hotel, during which case studies and insights on integrating social CRM, social media monitoring, social customer experience management, customer loyalty and more will be shared.
This conference will bring together leading industry professionals to network, solve problems and address issues related to social CRM implementation. Experts sharing include Ken Hong from Sina Weibo, Nicholas Kontopoulos from SAP, Li Yi from Symantec Corporation, Darren Choo from StarHub, Kareen Kaur from Singapore Post, Leonie Valentine from CSL Limited and Meyrick D’Souza from Lenovo among many others.
Participants will hear case studies from the banking, beauty, consumer products, travel, transportation & telecommunications industries among others, on how they can use social media to develop lasting customer relationships.
Title: Social CRM Conference 2014
Date & Venue:
20 – 21 January 2014, Sheraton Towers, Singapore
23 – 24 January 2014, Regal Hongkong Hotel, Hong Kong
Organiser: Pacific Conferences
Contact Person: Cindy Toh (Ms)
Tel: (65) 6592 7361
Full programme can also be found at: http://www.conferences.com.sg/S1430-CRM12-01S-P.PDF
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