Panasonic Asia Pacific

Panasonic's full array of Homes & Living products marches into property market “Smart and Safety Life” introduced to serve modern living

Press release   •   Oct 06, 2016 15:18 +08

October 6, 2016, Thailand - Panasonic Group in Thailand has brought together its companies to fully boost their Homes & Living products under the innovation theme Smart and Safety Life” to target modern-day living. At the upcoming 35th House And Condo Show 2016, Panasonic is set to showcase the most comprehensive range of its premium products as part of its dynamic efforts to employ a “Total Solutions” strategy to penetrate the property market.

Mr. Hidekazu Ito, Managing Director of Panasonic Siew Sales (Thailand) Co., Ltd., said, “At the upcoming 35th House and Condo Show 2016, Panasonic, Panasonic Siew Sales (Thailand) Co. Ltd., Panasonic A.P. Sales (Thailand) Co. Ltd., Panasonic Management (Thailand) Co. Ltd., and Panasonic Eco Solutions Sales (Thailand) Co. Ltd. have joined forces to introduce their Homes & Living products with the innovation theme “Smart and Safety Life”, which focuses on modern living and high-level safety, in response to the market’s growing demand for modern living.

"The inroad into the property market marks Panasonic’s debut to market with the most comprehensive set of “Total Solutions”, as Panasonic is the only provider with the largest range of products to serve both indoor and outdoor demand in the home and living market. Panasonic offers top-end technology for safety, convenience, and integration geared for property developers who are looking for complete solutions for new property development projects such as housing estates, condominiums, and mid-to-large-sized residences. Panasonic strongly believes that its Homes & Living products and solutions are the right answers to add more value for their projects.

"Thailand is among the top markets in the ASEAN region. Panasonic is committed to delivering innovation and world-class services to consumers in Thailand. The real estate sector is a key market. Currently, there are factors contributing to market growth for real estate in Thailand in the second half of this year, such as consumers being likely to choose a condominium as their residential choice, as well as the government’s new measures to boost purchasing power.

"The direction has prompted the Panasonic Group in Thailand to exhibit its Homes & Living products at The 35th House and Condo Show 2016 from 6-9 October 2016 in order to showcase the wide-range of products by Panasonic, as well as reach out to its target audience, which includes real estate developers or project owners who are seeking solutions to add more value to their projects. We believe that the solutions Panasonic has developed under the concept of "Smart and Safety Life” will be the best answers for them. For end-users, Panasonic also offers a line-up of premium products to meet all requirements of modern living as well.

"During this event, we are presenting our proposals and would like to receive as much feedback from developers and end-users as much as possible.” To attract property developers, Panasonic has prepared highlighted products by PanaHome Corporation, the housing arm of Panasonic Group. Among the products are KIRATECH and PURETECH. One technology being introduced at the exhibition are PanaHome KIRATECH tiles, which are tiles with self-cleaning capabilities that are cladded on building exteriors. The technology allows external walls to last longer by keeping them consistently clean despite being exposed to sunlight and rain. PURETECH is a building ventilation system to keep out the heat in summer and provide warmth in winter, while the ECONAVI system filters clean and cool air into the living space. For indoor and outdoor safety of a building, Panasonic’s solutions include CCTVs, such as the i-Pro Series for external use and E-Series for the indoor installation, Video Door Phone, which increases safety for homes and condominiums with instant monitoring on a visitor and the capacity to capture the visitor’s image as a still image, among other features. The RfNet Wi-Fi connectivity for both indoor and outdoor protection is also an offering featured. The signal coverage has proven to be strong and durable. The product itself is water and dust resistant, and capable of being installed in a garden or outdoor pathway as well the common space of a housing project.

For those who are looking for electronic appliances for their home, Panasonic has introduced Panasonic VIERA 4K Ultra HDTV and Sound Bar for full entertainment. Leading the way in the air conditioner market, Panasonic’s SKY Series air-conditioners have adopted Skywing, which provides cooling by blowing cold air directly upwards to cool the ceiling and walls to distribute consistent cooling and comfort. Panasonic’s Multi Door refrigerators, made in Japan, are the only ones equipped with Prime Fresh to keep the temperature at -3 degree Celsius, thus maintaining freshness and allowing food to retain their nutrients by chilling food without freezing for as long as seven days. Panasonic’s all-in-one washer and dryer CUBLE removes stains in just 34 minutes. The Personal Blender is a portable blender with twin Tumblers, made with BPA-free materials, allowing health-conscious consumers to blend and consume drinks instantly. Panasonic Bread Maker is ideal for those who want homemade bread. Following prior preparation, consumers can consume fresh bread right after they wake up in the morning. Panasonic Microwave Oven features multiple functions such as microwaving, baking, grilling, and mixing.

In addition, Panasonic's portfolio includes products for space management in the home, such as Soft Down Wall Unit, which allows for the effective use of space. The wall-mounted storage system makes it easy to pull down to reach for items, increasing safety as stairs or chairs are not required. Panasonic’s Rotary Shoe Storage is ideal for making full use of space, especially in a condominium. Shoes, up to a maximum of 54 pairs, can be easily taken out or loaded from both sides for more convenient access. These products are designed for practicality and to put consumers first, in line with Panasonic's lifestyle focus. Such products by Panasonic are known for their safety standards and their focus on maximising limited space available. This is especially important in condominiums, which are which are popular now.

The synergy among the companies under Panasonic Group in Thailand allows Panasonic to offer products and services under the innovation theme “Smart and Safety Life”, providing a better quality of life for home residents. The “Smart and Safety Life” innovation theme is key for living in the present and in the future.

Those interested in new, innovative products can visit Panasonic's Homes & Living booth at the 35th House and Condo Show 2016 from 6-9 October, 2016 at Atrium Zone, Sirikit National Convention Center.


For more information, please contact

A Publicist Tel. (+66) 2 101 6860 :

Khun Arpaporn (A) (+66) 89 788 4868; Khun Thittaya (Jang) (+66) 83 668 1112; Khun Sorasak (Earth) (+66) 89 406 5544

Panasonic Siew Sales (Thailand) Co., Ltd.Tel. (+66) 731 8888

Khun Chutimon (Tuum) Ext. 2918; Khun Suwajee (Puu) Ext. 2911

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 7.553 trillion yen for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic:

About Panasonic Asia Pacific

Panasonic Asia Pacific provides the whole range of the brand’s products and solutions across the Southeast Asia and Oceania (APAC) region, covering 27 countries including 10 offices in Australia, Cambodia, Indonesia, Malaysia, Myanmar, New Zealand, Philippines, Singapore, Thailand and Vietnam.

Based in Singapore, Panasonic Asia Pacific regional headquarters focuses on creating A Better Life, A Better World by promoting its Business-to-Business portfolio such as in the housing industry and developer solutions business, while maintaining solid Business-to-Consumer growth. The region has 37 manufacturing sites, supporting Panasonic’s global production activities in the housing, system solutions, agriculture, energy solutions, appliances, components and devices sectors. For more information: