Goodrich Global Pte Ltd

Post-Event Press Release: A Cedar Girls Partnership

Press Release   •   Jul 26, 2013 17:55 +08

Goodrich Global embarks on a learning partnership with ACE Schools Programmes, Spring Singapore and Cedar Girls Secondary School

In partnership with ACE Schools Programmes and SPRING Singapore, Goodrich Global set out on a learning venture alongside with Cedar Girls School focused entrepreneurship and marketing strategies. To date, the students attended both a company visit and a “NEW AGE MARKETING” workshop.


On the 11th July 2013, Goodrich hosted 40 Cedar Girls’ students at our Singapore headquarters. During this tour, the students gained insights on the day-to-day operations of the Goodrich Gallery and the warehouse. The highlight of the visit was an inspiring presentation by our Chariman, Mr Chan Chong Beng. He shared on what sparked the genesis of the wallcovering business, the process of starting up and the struggles that he overcame to achieve today’s success.

Accompanying his narration were invaluable tips which the students can apply when they wish to start their own business in the future. An interesting Q&A session helped students to understand real issues like how financial capital is gathered to start a business, and other problems that business owners face when starting a business.

“NEW AGE MARKETING” Workshop @ Cedar Girls’ Secondary, Singapore

To deepen the learning curve of the students, Goodrich’s Marketing Department conducted a workshop to with regards to what were the current marketing strategies that businesses were adopting to gain a competitive advantage.

Goodrich is definitely looking forward to host the job attachment programme in December. To ensure a holistic learning experience for students, the students will learn and observe through real working experiences at Goodrich Global.

Goodrich Global provides the perfect finishing touch to every interior.  It offers an extensive collection of interior wallcoverings, carpets, fabrics and floorings to create a completely personalized furnished ambience. Goodrich believes in ensuring that every dream design comes to life.  Above all else, Goodrich is driven by the vision that every living space is an expression of a unique cover story.

Goodrich boasts a strong presence in over 30 regional offices and galleries located in 8 countries including Singapore (Headquarters), China, Hong Kong, India, Indonesia, Malaysia, Thailand and United Arab Emirates. Goodrich is well placed to meet all your interior furnishing needs, globally.

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