Monterosa together with agency Esther was awarded Gold for the App "Liggprofilen/Love Making Profile" in EPICA this week.
The app idea is simple; Create your own "Love making profile" based on rhythm, sound and duration. Activate the App, place the smartphone in your bed and practice safe sex to generate your profile.
By doing so, you contribute to the overall statistics and can compare your profile to others. Easy to use, simple and a lot of fun. Safe sex is a serious topic packaged in an innovative and positive way, playfully using the features of the smartphone.
"Really happy about the awards in EPICA this week. We have been blessed with bold clients that want to push the boundaries", says Johan Stahle, COO Monterosa.
It was a great week at EPICA. Monterosa won Grand Prix for "MINI Getaway" together with Jung von Matt.
Plus the following:
- Gold for "Liggprofilen" in Mobile Communication
- Silver for "MINI Getaway" in Mobile Communication
- Silver for "Liggprofilen" in Branded Entertainment
- Silver for "MINI Getaway" in Promo and Activation
- Silver for "MINI Getaway in Integrated Campaigns
- Bronze for "Liggprofilen" in Promo and Activations
Monterosa's initiative is to provide clients with a mobile appearance that defines them. We are proud to call ourselves the App Tailors delivering the service of a perfect fit.