Siemens unveils winners of ASEAN’s first green technology journalism awards

Press Release   •   Feb 14, 2011 16:07 +08

Chosen by a distinguished and independent panel of judges from various industry sectors, they were recognized for their exemplary reporting on issues relating to energy efficiency, industrial productivity, and sustainability in this first of its kind award program in ASEAN.

Over 190 entries published from 1 January to 31 December last year were received from print and online media based in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

Submissions came from a wide spectrum of media outlets – from the mainstream news dailies and magazines such as The Bangkok Post (Thailand), The Jakarta Globe (Indonesia), The Manila Bulletin (Philippines), The Star (Malaysia), The Straits Times (Singapore), and Vietnam Economic Times (Vietnam), to trade publications including Agriculture Magazine (Philippines) and Medical Tribune (Singapore), to online media, e.g. and Articles published by tertiary education institutions were considered in the Young Journalist category.

News articles in English and the local languages were evaluated based on relevance to topic category, news value, as well as writing and language technique.

“We were very impressed with the quality of journalism displayed by the media in this region. The enthusiasm shown by journalists and editors toward our award program proves that sustainability is no longer just a buzz word in this part of the world – it has grown to become a real and pressing issue in both growing and developed economies,” said Mr. Lothar Herrmann, CEO of Siemens Pte Ltd, Singapore, and CEO of Siemens ASEAN.

The winner of the Energy Efficiency category, Ms Thean Lee Cheng of The Star in Malaysia, for example, discussed the balance of companies �becoming green’ and staying profit-driven, in her piece, “Going green”. The piece underscored the importance of taking a long-term view of maintaining a sustainable business. The merit winner in this category, Ms Myrna M Velasco of The Manila Bulletin, on the other hand, gave a critique of her country’s Renewable Energy Act in her column, “The country’s grand renewable energy ambition: Fact or fiction?”.

The award-winning articles in the Industrial Productivity category explored policy and technology issues in two important alternative energy sectors – green cars and biofuels. The winning entry published in The Jakarta Globe, “Green wheels: Why are cleaner cars still elusive in Jakarta”, by Ms Dewi Kurniawati discussed why more Indonesians are not turning to hybrid or CNG powered cars, while the second-placed article in Media Indonesia, “Electricity from oil palm (Sawit) waste”, by Mr. Aris Munandar highlighted the challenges of generating renewable energy from plant waste in Indonesia.

Deforestation was the hot topic in the Sustainability category, with Ms Jessica Cheam of The Straits Times in Singapore receiving the winning prize for “Give our trees a chance” in which she sounded alarm bells over the rapid rate at which rainforests in Southeast Asia are being depleted. Ms Purple S Romero of Newsbreak in the Philippines received the merit award for her thorough report on the dangers of fuel wood consumption for tobacco curing in “Harming Ilocos forests?”

Special mentions were also given to two other submissions, given the high standard of entries. Mr. Nguyen Thanh Tung of the Vietnam Investment Review was credited for his piece on his country’s efforts to build a low-carbon economy in face of rapid industrialization (“Economy’s green colored vision”). Ms Sawitree Rangabpit of Engineering Today in Thailand was also singled out for her article, “Hospitals getting through a crisis with energy-saving measures”, which gave a detailed overview of the energy management measures across hospitals.

Finally, a highly commendable selection of articles was received in the Young Journalist category. The winning prize went to Ms Aw Hui Min’s piece, “The food waste recycling dilemma”, which was part of a collection of stories by Nanyang Technological University (Singapore) undergraduates on the problem of food wastage in Singapore. Ms Angel Bombarda of The LaSallian in the Philippines received the merit prize with “Planting small but constant things that will save the world”, which highlighted issues and initiatives on green matters across the La Salle schools in the Philippines.

The panel of international judges who selected the winning articles comprised of the following:

  1. Dr. Constantin Birnstiel
    Head of Corporate Communications, Media Relations, Siemens AG
  2. Prof. Dr. M. Alwi Dahlan
    Ph.D, Professor, Communications Department, Social and Politics Faculty, University of Indonesia
  3. Mr. K.P. Waran
    Managing Partner, The Human Equation Sdn. Bhd.
  4. Prof. Alfredo Mahar Lagmay
    Professor, National Institute of Geological Sciences, University of the Philippines
  5. Mr. George Madhavan
    Direct, 3P Network Department, PUB
  6. Prof. Chachanat Thebtaranonth
    Senior Advisor, The Siam Cement Public Co., Ltd.
  7. Mr. Le Quoc Minh
    Editor-in-chief, Vietnam Plus, Vietnam News Agency

All winners received trophies and cash prizes. Professional category and merit award winners each received €1,000 and €800 respectively. Special Mention award winners were given €300 each, while Young Journalist category and merit award winners each received €500 and €250 respectively. In addition, all category award winners get the chance to attend a seminar on sustainability and new technologies organized by the Technical University of Berlin and go on site visits to Siemens headquarters and R&D centers in Germany. “For us, sustainability means acting responsibly on behalf of future generations to achieve economic, environmental and social progress. With revenue of roughly €77 billion and a broad array of cost-efficient and ecofriendly technologies, we’re a leading global player – as an employer, a contractor, an investor and a provider of innovative technology solutions. And as an integrated technology company, we’re seizing unparalleled opportunities to promote the sustainable development of our customers and our own organization,” said Ms Barbara Kux, Member of the Managing Board of Siemens AG and Chief Sustainability Officer. “The launch of the Siemens Green Technology Journalism Award in ASEAN is part of our effort to facilitate a deeper awareness of the global green transformation and appreciation for the profound effects of the world’s megatrends.”For more information on the results of the Siemens Green Technology Journalism Award 2010, log onto