88DB.com and theAsianparent.com to share content to reach over 15 million readers
Singapore, November 24, 2010 – Online parenting magazine, theAsianparent.com, today announced a long-term partnership with Asia-Pacific’s leading lifestyle portal, 88DB.com. The collaboration will see both portals share content and cross-promote each other in their respective sites, e-newsletters, Facebook fanpages and Twitter accounts – reaching over 15 million readers every month!
Dubbed the ‘online home for parents in Singapore’, theAsianparent.com is a daily online parenting magazine and interactive community. theAsianparent.com provides Singaporean parents with articles, news, help, advice and a bustling community to meetall their parenting and lifestyle needs. To date, theAsianparent.com reaches out to over 100,000 parents and has an online following of more than 50,000 fans across its fast growing Facebook fanpage and Twitter account.
“The intimate and meaningful ties we have shaped with our readers through our magazine, Facebook fanpage and Twitter account will allow 88DB.com to reach out effectively to a lot more families in this region. Our community of parents will in turn benefit through 88DB.com’s excellent guide to products & services in Singapore,” said Roshni Mahtani, Founder and CEO oftheAsianparent.com.
88DB.com is part of JDB Holdings headquartered in Hong Kong. The online platform allows consumers to find useful information, read users’ recommendations, get expert opinions and shop for their desired services and products with ease. The service portal that reaches out to over 15 million global and 700,000 local visitors allows users to find products & services in over 300 specific service categories.
“We look forward to developing a deeper and mutually beneficial relationship withtheAsianparent.com. I have no doubt that our partnership; bringing together one of the leading lifestyle and classifieds portal in Singapore, 88DB.com and Singapore’s largest
online parenting magazine, theAsianparent, will bring forth greater success for both parties. Through their extensive network of parents, we hope to forge closer relations with family-oriented online users while also matching the parenting community with their desired products & services in the diverse categories on 88DB.com” said Ang Yinghui, Assistant General Manager, 88DB Singapore.
theAsianparent.com popularly known as ‘the online home for parents in Singapore’ was launched in Singapore in June 2008. It is today the most coveted online parenting magazine in the country, providing real time access to multi-media rich content covering parenting and home-related products, services, news, advice, guides and tools. theAsianparent user base has consistently grown by 20% per month since its launch. These users are ‘mass affluent’ and are a mixture of both Singaporeans and expats.