Singtel

SingTel and HTC launch the HTC ChaCha™

Press release   •   Jun 15, 2011 16:48 +08

Most affordable social phone with unrivalled Facebook® experience

Share updates, upload photos, update status, ‘Check In - with just one touch

Singapore Telecommunications Limited (SingTel) and HTC Corporation, a global leader in mobile innovation and design, announced today that SingTel customers will be the first in Asia to experience the HTC ChaCha, a next generation smartphone that is specially built for social networking on the move.

The HTC ChaCha is available in Singapore, exclusively to SingTel customers from 14 June 2011. Powered by Android Gingerbread 2.3.3 technology, the HTC ChaCha is the first smartphone to feature a dedicated Facebook® button for one-touch access to the key functions of Facebook.  With a single press of the button, customers can update their status, upload photos, share websites, ‘Check In’ to a location and more. For example, customers can take a photograph of friends on their phone and upload it instantly to Facebook by simply pressing the button. Or they can share with their friends what song they are listening to by pressing the button while listening to music on the phone; the music track is automatically identified and shared on Facebook. The button is context-aware, pulsing with light whenever there is an opportunity to share content or updates through Facebook.

“We are excited to work with HTC to allow our customers to be the first in Asia to experience the HTC ChaCha,” said Mr Loren I. Shuster, Vice President, Consumer Marketing, SingTel. “The HTC ChaCha is the ideal smartphone for the Facebook generation.  Increasingly, our customers are using Facebook to communicate, share their daily experiences and organize their social lives.  With the launch of HTC ChaCha, we want to enable them to take Facebook with them wherever they go and have the same rich experience that they enjoy on a PC.”

“The new HTC ChaCha offers a new unique way to experience Facebook on a mobile device to communicate with your circle of friends on a brand new level,” said Lennard Hoornik, President, South Asia Pacific, HTC Corporation. “With more than 500 million active customers worldwide, Facebook has become synonymous with the social web and we wanted to create the ultimate socially connected phones with mass market appeal.”

The HTC ChaCha makes it simple to stay in touch with friends using Facebook Chat and Messages. Facebook messages and conversations are integrated within the phone and appear within text messages and email inboxes alongside regular conversations.  When a phone call is made, the dialer screen displays friends’ latest statuses and photos, and even indicates if their birthday is approaching soon. The same updates are also displayed when calls are received from Facebook friends.

The HTC ChaCha’s unique tilt design shapes the display and physical QWERTY keyboard so that it is easy to view and comfortable to type. Photos and video chats can be captured in crisp details via a 5-megapixel color camera with auto focus and LED flash, and a VGA front-facing camera. The HTC ChaCha also features a brilliant 2.6-inch, 480 x 320 resolution landscape touch screen for an exceptional multimedia and web-surfing experience.

To keep customers entertained on the go, the HTC ChaCha is pre-loaded with SingTel’s award-winning AMPed music service, MobileTV video streaming service as well as MySingTel app which allows customers to view their SingTel bills, manage their mobile services, check data usage and subscribe to overseas data roaming on the go.

The most affordable social phone

The HTC ChaCha is available in stunning shades of Modern White, Phantom Black and Amethyst Purple exclusively from SingTel for $0 with 3G Flexi AMPed plans and selected iPlans. Customers who preordered the HTC ChaCha from 14 June 2011 via www.singtelshop.com/chacha will receive a 4GB Android figurine thumbdrive upon purchase, while stocks last.