Taggo today announced the launch of its patent pending technology that empowers brands the capability to identify and reward fans of Facebook Pages in the real physical world. This allows brands to launch promotions on their Facebook Pages which can be executed immediately at a physical venue. At the same time, brands can launch in-store promotions to turn customers into fans.
“Facebook Pages are now an essential part of the brands’ social media campaign to reach out to their customers. With Facebook Pages sprouting out by the hundreds per day, it is essential for brands to differentiate their Pages from competitors. The ability to identify and reward their online fans offline in their stores will provide these brands that edge over their competitors,” said Mr Aneace Haddad, CEO and Founder of Taggo.
“Thanking fans at the point of sale also encourages more customers to be fans. With Taggo, brands can now launch in-store promotions to provide customers with pull and push incentives to like their Facebook Pages immediately. The wide adoption of Smart Phones and Wireless computing makes it even easier for fans to like the brand’s Facebook Page on the spot, effectively turning customers into fans,” said Mr. Haddad.
A recent survey has shown that Facebook users are motivated by discounts and promotions to like a brand’s Facebook Page. MarketingProfs wrote that “Over two in five surveyed Facebook users (43%) say they "like," or are fans of, at least one brand on Facebook. Among them, 40% say they like brands to receive discounts and promotions, whereas 39% say they do so to publicly display their brand affiliations to others.” Source - http://www.marketingprofs.com/charts/2010/3882/facebook-users-like-brands-for-discounts-social-badging
Brands that have signed up for Taggo include Paulaner Bräuhaus Singapore, Cafe Le Caire, Jus Salon, MaggieMoo's Ice Cream & Treatery, Artery, The Camera Corner and SauceINK, and will be launching promotions in the coming months. Please refer to Annex 1 for quotes from the brands’ respective spokesperson about Taggo.
“Our soft launch of Taggo has shown that brands are eager to take this opportunity to thank their fans for supporting their Facebook Pages. Their promotions will also look to turn more customers into fans and provide a quick and easy customer loyalty solution,” said Mr Haddad.
Brands only need to add the Taggo app to their Facebook Pages, which allows fans to enter their preferred tap and go RFID card number. Facebook users in Singapore can choose their existing transit card to be their preferred tap and go device. Those without a local transit card can make use of TAGGO RFID stickers which will be available at participating retail stores.
At the store or venue, Taggo’s fan recognition service is built into the brand’s point of sale system or counter top PC. An RFID card reader is used to immediately identify if the customer at the store is a fan of the brand’s Facebook Page.
In summary, brands with Facebook Pages now have an easier way to identify and reward their online fans offline with Taggo. As Facebook users are motivated by promotions and discounts to join the brand’s Facebook Page, Taggo provides these brands with the capability to identify their fans at a physical venue and reward them offline with the promotions and discounts accordingly.
Taggo’s patent pending technology brings Facebook fan recognition to the point of sale. Taggo’s tap and go feature lets customers enjoy fan benefits at real-world shops and businesses. This helps retailers attract new customers, increase their fan base, engage and communicate with more customers, and create opportunities for recommendations and referrals. Third party developers use Taggo’s APIs to create loyalty points programs, prepaid top-ups, special discounts, e-coupons, vouchers, etc. for fans of Facebook Pages.