Taggo, the world’s only provider of online fan recognition solution in the physical world, today announced it was conferred the 2011 Asia Pacific Frost & Sullivan Enabling Technology Award. The Award is presented annually to a company that has demonstrated excellence in developing a technology that can benefit or revolutionize the industry. Taggo won the award specifically in the area of Retail Visibility through Social Media.
“This Award magnifies the industry’s need to go the next step to recongise fans of its social networking platforms in the physical world,” said Aneace Haddad, CEO and Founder of Taggo. “Banks and retailers can now recognise online fans to provide for fan benefits at the point sale thus extending their online experience of their targeted audience into the real world.”
Taggo’s patent pending technology brings social media marketing to the point of sale. Customers click “like” on their bank’s or retailer’s Facebook page, and register their credit or debit cards to get exclusive fan benefits when they shop. Whenever a customer enjoys a discount or other fan benefit, Taggo automatically posts a message on the customer’s wall saying that they “like” the bank and the merchant.
Taggo helps banks and retailers attract new customers, engage and communicate with more people, and create opportunities for recommendations and referrals in popular social networks.