The Mobile Show Asia 2012

The Shift from the Usual Advertising to Mobile Advertising

Press release   •   Mar 06, 2012 11:42 +08

SINGAPORE, 5 March 2012- Mobile Advertising World Asia(MAD World) shows off the latest innovations and ideas that are taking root within advertising per se. Capitalising on the greater interconnectivity that people of the current age are attaining, it seeks to promote their products on a different level as compared to the conventional means of doing so. Held at Suntec Singapore International Convention and Exhibition Centre, it will be on 26 April 2012.

MAD World is one of the 5 conferences in The Mobile Show Asia. The Mobile Show Asia is an exhibition series held across Australia, Africa, Middle East and Singapore, organized by Terrapinn. The show is expected to attract more than 4,000 attendees from Singapore and other Asian countries.

The Mobile Show Asia offers its visitors an exhibition featuring leading mobile technology solution providers and application developers; over 60 free on-floor seminars; 5 conferences featuring senior level executives from the top Asian enterprises and successful case studies.

With the eloquent and experts coming from firms such as L’oreal(Hong Kong), McDonald’s(India), Mannings, 7-Eleven, Estée Lauder APAC and Nokia; the presentations would be exceptional. The program includes topics like “Taking your customer engagement to new levels using mobile”, “Getting the most out of your advertising dollar”, “Discovering mobile as the game changer for your future ad campaigns”, “Marketing to customers in a world gone mobile” and “Moving from conversations to conversions” among many others.

The Mobile Show Asia 2012 enjoys the endorsement and support of the Interactive Advertising Bureau Southeast Asia (IAB), M1, Telecom Italia, Singtel, Web Spiders, CNET Asia, and ZDNET Asia, amongst others.

For more information about the event, please visit


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Media Contact:

Jehan Machacon

Marketing Manager

Tel: +65 6322 2745


Terrapinn is a business media company. Our products are trade exhibitions, conferences, training solutions and electronic and print publications.