Intangibles drive over 95% value growth of Corporate Singapore with the top 100 brands
contributing over 82% of the corporate Singapore’s listed value.
Brand Finance Asia Pacific, the leading global brand valuation and marketing experts, have
released their annual study of the top 100 most valuable Singapore brands. Despite a bumpy global economic recovery, Singapore’s intangible assets increased by US$ 50 billion (S$ 62.79 billion). This was a significant increase compared to a US$ 126 billion (S$ 158.22 billion) decrease in 2011.
Why the US$ 50 billion increase is even more significant because, the total enterprise value of corporate Singapore had only increased to US$ 55 billion hence over 95% increase in the enterprise
value has been contributed by the intangibles.
The Enterprise value of the top 100 Singapore brands is US$ 380.41 bn which is 82% of the total listed value of the Singapore brands. This shows the importance of the top 100 brands for
Singapore and the economic importance of their continued growth.
After holding the number 1 most valuable brand ranking for 5 consecutive years, Singapore Airlines conceded the number 1 position to DBS bank which became the new number 1 most valuable
Singapore brand for the first time in 6 years. While doing so, DBS also managed
to create a significant brand value lead of over US$ 350 million between the
number 1 and 2 ranked brands.
Despite falling to the second place, Singapore Airlines did manage to increase their lead over # 3 ranked brand Wilmar by over US$ 376 million. This was the second highest lead between
2 top 10 ranked brands. The highest being US$ 626 million between Wilmar and
UOB (ranked 3rd and 4th respectively)
A good assessment of the strength of top 3 brands would be the enormous brand value gap of US$ 1.36 billion (S$1.7 billion) between the # 1 ranked DBS and the # 4 ranked OUB whose enterprise
value is just 10% less than DBS.
Overall, Singapore Airlines remained the Strongest and the only brand with a AAA Brand rating amongst the top 100.
Commenting on the results, Samir Dixit, Managing Director of Brand Finance Asia Pacific & Singapore said “The Singapore brands continue to do well amongst the ASEAN region. Despite growing competition from Malaysia, Thailand and other ASEAN countries, the Singapore
About Brand Finance
Brand Finance plc, the world's leading brand valuation consultancy, advises strongly branded organisations on maximising their brand value through effective management of their brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.
Its clients include international brand owners, tax authorities, Intellectual Property lawyers and investment banks. Its work is frequently peer-reviewed by the big four audit practices and its reports have been accepted by various regulatory bodies, including the UK Takeover Panel.
Brand Finance is headquartered in London and has a network of international offices in Amsterdam, Bangalore, Barcelona, Cape Town, Colombo, Dubai, Geneva, Helsinki, Hong Kong, Istanbul, Lisbon, Madrid, Moscow, New York, Paris, Sao Paulo, Sydney, Singapore, Toronto and Zagreb.