Brand Finance Asia Pacific

Top 100 Singapore Brand Rankings 2013

Press Release   •   Jun 04, 2013 10:24 SGT

Intangibles drive over 95% value growth of Corporate Singapore with the top 100 brands
contributing over 82% of the corporate Singapore’s listed value.

Brand Finance Asia Pacific, the leading global brand valuation and marketing experts, have
released their annual study of the top 100 most valuable Singapore brands. Despite a bumpy global economic recovery, Singapore’s intangible assets increased by US$ 50 billion (S$ 62.79 billion). This was a significant increase compared to a US$ 126 billion (S$ 158.22 billion) decrease in 2011.

Why the US$ 50 billion increase is even more significant because, the total enterprise value of corporate Singapore had only increased to US$ 55 billion hence over 95% increase in the enterprise
value has been contributed by the intangibles.

The Enterprise value of the top 100 Singapore brands is US$ 380.41 bn which is 82% of the total listed value of the Singapore brands. This shows the importance of the top 100 brands for
Singapore and the economic importance of their continued growth.

After holding the number 1 most valuable brand ranking for 5 consecutive years, Singapore Airlines conceded the number 1 position to DBS bank which became the new number 1 most valuable
Singapore brand for the first time in 6 years. While doing so, DBS also managed
to create a significant brand value lead of over US$ 350 million between the
number 1 and 2 ranked brands. 

Despite falling to the second place, Singapore Airlines did manage to increase their lead over # 3 ranked brand Wilmar by over US$ 376 million. This was the second highest lead between
2 top 10 ranked brands. The highest being US$ 626 million between Wilmar and
UOB (ranked 3rd and 4th respectively)

A good assessment of the strength of top 3 brands would be the enormous brand value gap of US$ 1.36 billion (S$1.7 billion) between the # 1 ranked DBS and the # 4 ranked OUB whose enterprise
value is just 10% less than DBS.

Overall, Singapore Airlines remained the Strongest and the only brand with a AAA Brand rating amongst the top 100.



 


 

Commenting on the results, Samir Dixit, Managing Director   of Brand Finance Asia Pacific & Singapore said “The Singapore brands continue to do well amongst the ASEAN region. Despite growing competition from Malaysia, Thailand and other ASEAN countries, the Singapore
top 100 brands remain strongly competitive in the region and display their  importance of being the growth engine for the Enterprise Value of Corporate Singapore.”

 “Such large growth in Intangible value is a good sign for Singapore’s intent of being the IP hub of Asia”. He  added.
  
 

Alfredo
  Chandra,
Valuation Director of Brand Finance Asia Pacific commented that
  “Singapore has managed to build a solid platform to facilitate business
  growth into Asia. Over the last 10 years, multinational corporations have
  established regional headquarters in Singapore to execute their Asia growth
  strategies. Foreign talent has been brought from abroad allowing Singapore
  companies to have a distinct competitive advantage in comparison to other
  Asian countries. Overall, the results of the Brand Finance study shows that Singapore
  companies continue to actively manage their brand portfolios so that they may
  continue to this competitive edge in a constantly changing environment.”


 
 

The 
  Top 10 Most Valuable Singapore Brands 2013


 
  
   
   
   
   
   
   
   
   
  
  
   
   
   
   
   
   
   
   
  
  
   
   
   
   
   
   
   
   
  
  
   
   
   
   
   
   
   
   
  
  
   
   
   
   
   
   
   
   
  
  
   
   
   
   
   
   
   
   
  
  
   
   
   
   
   
   
   
   
  
  
   
   
   
   
   
   
   
   
  
  
   
   
   
   
   
   
   
   
  
  
   
   
   
   
   
   
   
   
  
  
   
   
   
   
   
   
   
   
  
 

   

Rank 2013


   

   

Rank 2012


   

   

Brand


   

   

Parent Company


   

   

Brand Value 2013


   

   

Brand Rating 2013


   

   

Enterprise Value


   

   

Brand Value / Enterprise Value (%)


   

   

1


   

   

3


   

   

DBS


   

   

DBS GROUP HOLDINGS LTD


   

   

3,476


   

   

AA


   

   

29,542


   

   

12%


   

   

2


   

   

1


   

   

Singapore Airlines


   

   

SINGAPORE AIRLINES LTD


   

   

3,117


   

   

AAA-


   

   

6,689


   

   

47%


   

   

3


   

   

2


   

   

Wilmar


   

   

WILMAR INTERNATIONAL LTD


   

   

2,741


   

   

AA-


   

   

34,265


   

   

8%


   

   

4


   

   

6


   

   

UOB


   

   

UNITED OVERSEAS BANK LTD


   

   

2,116


   

   

AA


   

   

25,336


   

   

8%


   

   

5


   

   

11


   

   

Fraser And Neave


   

   

FRASER AND NEAVE LTD


   

   

2,067


   

   

AA-


   

   

13,353


   

   

15%


   

   

6


   

   

5


   

   

SingTel


   

   

SINGAPORE TELECOM LTD


   

   

1,918


   

   

AA


   

   

16,535


   

   

12%


   

   

7


   

   

8


   

   

Keppel


   

   

KEPPEL CORP LTD


   

   

1,748


   

   

A+


   

   

21,742


   

   

8%


   

   

8


   

   

9


   

   

OCBC Bank


   

   

OVERSEA-CHINESE BANKING CORP


   

   

1,719


   

   

AA


   

   

27,433


   

   

6%


   

   

9


   

   

4


   

   

Genting Singapore


   

   

GENTING SINGAPORE PLC


   

   

1,486


   

   

A


   

   

10,397


   

   

14%


   

   

10


   

   

7


   

   

Great Eastern


   

   

GREAT EASTERN HOLDINGS LTD


   

   

1,419


   

   

A+


   

   

5,832


   

   

24%


   

 
 

About Brand Finance

Brand Finance plc, the world's leading brand valuation consultancy, advises strongly branded organisations on maximising their brand value through effective management of their brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.

Its clients include international brand owners, tax authorities, Intellectual Property lawyers and investment banks. Its work is frequently peer-reviewed by the big four audit practices and its reports have been accepted by various regulatory bodies, including the UK Takeover Panel.

Brand Finance is headquartered in London and has a network of international offices in Amsterdam, Bangalore, Barcelona, Cape Town, Colombo, Dubai, Geneva, Helsinki, Hong Kong, Istanbul, Lisbon, Madrid, Moscow, New York, Paris, Sao Paulo, Sydney, Singapore, Toronto and Zagreb.