In today’s global marketplace, chief marketing officers (CMOs) have one of the most challenging jobs within any organisation – from leading the company’s growth agenda in the face of shrinking budgets to establishing brand differentiation in a crowded competitive marketplace to driving customer-centric campaigns with ever-increasing expectations. To find out how CMOs are coping in the midst of these challenges, Accenture conducted its third CMO Insights Survey and recently published the results. Not surprisingly, CMOs are struggling to keep pace and feel less prepared today than they did a year ago to address customer engagement, despite increased access to valuable data, skilled personnel and the latest technology.
To help CMOs lead their brand strategies and expand their brands into new geographies, WORLDCOM Public Relations Group (http://www.worldcomgroup.com/) (Worldcom), the world’s leading partnership of independently owned public relations firms, is announcing the availability of its new free e-Book, “Global and Local Marketing Guide for CMOs: 2013 Edition”. Forty Worldcom partners, representing 15 countries, discuss best practices related to the marketing and public relations landscapes in their markets to help CMOs capitalise on new global opportunities.
“This e-Book is a one-stop shop for marketers seeking insights into markets from Arizona to Argentina to Australia, as well as a valuable resource on the latest developments in industries including automotive, financial services, healthcare and retail,” said Stephanie Paul, Worldcom Global Chair and Managing Director of Phillips Group (http://www.phillipsgroup.com.au/) in Brisbane. “Our partners, much like CMOs, are in the business of building relationships. This e-Book is an insightful tool for CMOs focusing on connecting globally on a more local level, especially the section that outlines 10 questions that CMOs should consider before pursuing global marketing and public relations campaigns.”
Worldcom’s Digital Chair, Elizabeth Sosnow, Managing Director of Bliss Integrated Communication (http://www.blissintegrated.com/), New York, was the visionary of Worldcom’s second e-Book. In this role, she designed a 10-question survey related to current marketing and public relations trends – including the preferred methods of business and consumer communication, the optimal frequency and channels of communication used to engage the media, where social media fits in the marketing mix, and client priorities related to developing B2C and B2B content. Worldcom partners were requested to answer these questions and outline the state of the economy in their marketplace, as well as provide a snapshot of the local marketing and media environment.
“Some of the notable results included 88 per cent of respondents reporting email as the most preferred method of business communication, whilst 34 per cent considered social media as the most preferred method of consumer communication,” said Sosnow. “In addition, 76 per cent saw social media outreach as a top priority for their company and/or their clients, with Facebook being the top social network and LinkedIn being the leading professional network.”
“We believe our partners will be able to leverage this e-Book in many ways – including using it as a direct mail piece to their clients and business associates, posting it on their websites and social media platforms, and providing it to prospects,” concluded Paul.
Download a free copy (http://worldcomgroup.com/ebooks/marketing_guide_2013/Global_and_Local_Marketing_Guide_for_CMOs_4.12.13.pdf) and find out what Worldcom partners have to say about 15 critical marketplaces. Bliss Integrated Communication created the content and Worldcom partner Off Madison Ave (http://www.offmadisonave.com/) in Phoenix designed the e-Book.
About the Worldcom Public Relations Group
Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations firms, with 128 offices employing 1,900 staff in 102 markets across six continents. In total, Worldcom partners reported combined revenue of US$343 million last year from 3,286 clients, with some 80 Worldcom partner firms sharing business referrals across 90 clients. Established in 1988, the group was formed so that the strongest, most capable independent firms could deliver immediate impact and sustained value through the intelligent use of communications – wherever in the world a client needs support. Partners serve national, international and multinational clients, whilst retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate.