Singapore, 31 October 2011 – Singapore Telecommunications Limited (SingTel) in partnership with Sony Pictures Television Networks, Asia announced today that mio TV will premiere the ONE channel on 1 November.
ONE is the first Asian general entertainment high-definition TV channel from Sony Pictures Television’s networks in Asia and will be available to mio TV customers on Channel 39. The channel will be offered as part of mio TV’s Jingxuan Pack and will bring customers the newest dramas and shows produced by Seoul-based broadcaster and content supplier SBS. To allow all mio TV customers to experience the channel, ONE will be offered for free from 1 to 30 November.
Korean pop culture and entertainment draws immense interest across the region and Singapore is no different. Feedback from our customers indicates that Korean dramas and variety shows have strong appeal across a wide audience,” said Mr Goh Seow Eng, Chief, Digital Home. “With ONE offering the hippest Korean content in high definition, we are confident that the channel will be an irresistible entertainment destination, especially for ‘Hallyu’ fans in Singapore.”
Mr Goh adds, “We are especially pleased to offer this highly attractive channel at no extra charge to our Jingxuan pack customers, who recently had Celestial Movies (天映频道) and SingTel’s self-packaged Jia Le Channel (佳乐台) added to their Jingxuan pack at no extra charge too. We are always looking to expand our customers’ entertainment options while adding value.”
Korean fans can enjoy the latest Korean dramas, some as early as a few weeks after the South Korea premiere dates on ONE exclusively. The Korean dramas will air with Chinese subtitles and some shows will be dubbed in Mandarin. Additionally, the programming line-up also includes the most current K-pop variety, reality and music programmes.
“There is great demand for fresh Korean content of high quality and ONE offers just that to viewers in the region. We are confident ONE will be a must-have channel for fans on mio TV and are pleased to find a great partner such as SingTel, to bring ONE to a wider audience base in Singapore,” said Mr Ricky Ow, Senior Vice President and General Manager, Networks, Asia, Sony Pictures Television.
Subscribers of ONE can look forward to enjoy the following shows in November: “Athena: Goddess of War”, an espionage thriller featuring Cha Seung-Won (City Hall) and Super Junior’s Choi Si-Won (Oh! My Lady), will premiere on 12 November and airs on Saturdays at 8.45pm.
New period drama “Deep Rooted Tree” starring Jang Hyuk (Midas) premieres 14 November and airs on Mondays and Tuesdays at 9.05pm. “Scent of a Woman” starring Korean heartthrob Lee Dong Wook (My Girl) and Kim Suna (My Lovely Samsoon), will premiere on 30 November, and will air on Wednesdays and Thursdays at 9.05pm. Family drama “Pure Pumpkin Flower” is set to premiere on 21 November and airs Mondays through Fridays at 10.20pm.
ONE is available from 1 November as part of the Jingxuan Pack or $6.42 per month on an a la carte basis.
Current mio TV subscribers can subscribe to ONE directly by using the mio TV on-screen interface or by contacting the SingTel Hotline at 1800 555 6000 from Monday to Saturday, 8.00am to 6.00pm. For new subscribers, sign-ups for mio TV services are available at any SingTel shop or SingTel exclusive retailers.
About mio TV
mio TV is SingTel’s innovative digital pay TV service launched in July 2007. To date, the network has signed up over 300,000 customers. mio TV offers over 70 channels, of which 21 are on-demand channels. Content on mio TV covers a wide range of genres as well as Singapore’s largest range of video-on-demand titles, with movies aired as early as three months after cinematic release and TV series as early as 24 hours after their US debut. mio TV was the first to launch an interactive TV service that allows viewers to access real time information and participate in opinion polls via its mio Stadium channel. SingTel is Asia’s leading communications group providing a portfolio of services including voice, data, and video services over fixed, wireless, mobile and Internet platforms.