Singapore Media Awards 2012- Announcement of finalists

Organized by the Association of Accredited Advertising Agents Singapore (4As), the Singapore Media Awards (SMA) recognises innovative media practices and strategies that contribute to an effective advertising campaign. The spirit of the Awards inspires media excellence within the industry, and celebrates the achievements and contributions of Singapore’s media talents. The award also reinforces the importance of media in the success of a wellexecuted advertising campaign.

Since its inauguration in 2005, SMA has been raising the bar for Singapore’s media industry, and remains as Singapore’s pinnacle award for media professionals. Its award gala night is an annual culmination of the best talents and creative minds in the industry, well attended by more than 400 guests, including advertising and media agencies, client marketers, and media owners.

Awards for SMA 2012 will be presented at the Awards Show & Dinner, to be held on Wednesday, 5th September 2012, the must-attend event for the media community.

SINGLE MEDIA CATEGORIES

Best Use of Digital: Sponsored by The AsiaOne Network

Finalists

• Olay Project 360: Challenging Indifference
• Moment of Truth
• Be Positive
• Mercedes-Benz C-class Coupe Signature Drive
• Big On Winning

Best Use of Mobile: Sponsored by The AsiaOne Network

Finalists

• NIKE 4Silos
• 35th Anniversary Celebration
• Big On Winning
• Mercedes-Benz 125! Race
• SingTel mioTV Modern Family Season Pass

Best Use of Search: Sponsored by ST701

Finalists

• Starwood Hotels & Resorts
• Pizza Hut-Using Search for Higher Sales Growth
• SingTel mioTV BPL Crisis Management
• AirAsia Berhad
• SingTel eshop Relaunch

Best Use of Magazine: Sponsored by SPH Magazines

Finalists

• HTC One X-Catalog Takeover
• Scan for a Scent
• Kenzo Flower Tag
• Nestle Infant Nutrition
• Magnum Pele Coco

Best Use of Newspaper: Sponsored by SPH

Finalists

• Color It Up!
• BMW 7 Series
• Fortune Flows
• Samsung GALAXY Doodle A Note
• Louis Vuitton Store Opening: Island Maison@Marina Bay Sands

Best Use of Outdoor: Sponsored by Moove Media

Finalists

• IKEA Catalogue Inspires
• Sunsilk Weather Defence
• Let's Get Active Together Anytime, Anywhere
• Elizabeth Arden-Juicy Couture Scent Seal Wall
• Singapore University of Technology & Design - Women's Campaign

Best Use of Radio: Sponsored by MediaCorp

Finalists

• Men's Only
• So You Wanna be a DJ
• Strike While Rod is Hot
• Let Chicken and Duck Tell the Story
• SingTel Youth NSF Make-a-Wish Engagement

Best Use of Television: Sponsored by MediaCorp

Finalists

• Generation "Shai"
• Fortune Flows
• Onto The Treasure Trail
• AsiaRooms.com "DealCations"

SPECIALIST CATEGORIES

Best Business to Business Campaign: Sponsored by 4As Singapore

Finalists

• Creating & Fuelling Content for a C-suite Audience through Insight
• Real Real-time Computing with SAP

Best Experiential Marketing Campaign: Sponsored by SingTel

Finalists

• 7UP 3D Drawings
• Moment of Truth
• I need a snooze
• The Heineken Social Tree
• Coca Cola Chinese New Year-2012 Bringing Togetherness

Best Integrated Media Campaign: Sponsored by StarHub

Finalists

• StarHub Hub It
• Tiger Beer Heist
• Pampers Joyful Baby
• Subway-S$5 Combo. Every Day. All Day
• Gillette Fusion ProGlide: Turning Skeptics into Believers

Best Pan Asian Campaign: Sponsored by Wall Street Journal

Finalists

• Generation "Shai"
• NIKE 4Silos
• Mercurial Vapor VIII
• STB Your Singapore Guide App
• Ultrabook Myths - BUSTED! With HP's Folio13

Best Strategic Launch: Sponsored by 4As Singapore

Finalists

• Tiger Beer Heist
• Day to night with TRUEYE
• Mercedes-Benz C-class Coupe Signature Drive
• Pack Your Bags, Singapore (Expedia.com.sg Launch 2011)
• Gillette Fusion ProGlide: Turning Skeptics into Believers

Best Smart Use of Media Campaign: Sponsored by CNBC

Finalists

• Men's Only
• Sort Me Out
• I Need a Snooze
• Kia- The Married Men's Soul
• Puma - What's Your FAAS Beat?

Best Youth Marketing Campaign: Sponsored by 4As Singapore

Finalists

• Uniqlooks
• Idiot's guide to Shisha
• So you wanna be a DJ
• Puma - What's Your FAAS Beat?
• F&N Sparkling Drinks-S'pore Dance Delights Vol 3