Press release -
Accor Takes Home Prestigious Accolades
Accor, a leading international hotel operator, has recently been named Best International Hotel Group of the Year 2014 and CSR Practitioner of the Year 2014 at Miracle Workers Awards by China BT MICE, reflecting the group’s operational excellence and commitment to corporate social responsibility (CSR) initiatives in Greater China over the past year.
“We are very excited to receive these two awards in recognition of our achievements in Greater China,” said Paul Richardson, Chief Operating Officer, Accor Greater China. “We will continue to serve the region by providing high-quality services to our guests while further expanding our fast growing network across Greater China. Meanwhile, sustainable development and corporate social responsibility stay at the core of Accor’s group culture. We give back to and work with local communities where we operate.”
The Miracle Workers Awards is organized by China BT MICE, a leading business travel & MICE trade media in China, honoring top tier hotel operators, travel agencies and other outstanding industry players which have demonstrated exceptional results in 2014 and been recognised by public votes.
Accor in Greater China developed and launched Stay for brightness, a three-year CSR program to raise the awareness of children’s early eye care in 2014 in conjunction with Orbis, an NGO that specializes in eliminating preventable blindness. By providing training and development of local ophthalmic institutions and professionals, the program will benefit thousands of children in Greater China by offering them access to high-quality and affordable eye care.
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Topics
- Tourism
Categories
- accor
- asia pacific
- family accommodation
- hospitality
- hospitality asia
- hotels
- hotels and resorts
- resorts
- singapore
- travel
- china
- csr
- awards
Accor, is the world’s leading hotel operator, with 470,000 rooms in 3,600 hotels across 14 trusted brands in 92 countries. The company is organized around two distinct divisions, HotelServices, which operates and franchises the hotels and HotelInvest, which is a hotel owner and investor. The Accor hotels sit in three segments from budget to luxury which are constantly reinventing their concept to satisfy the needs of business and leisure customers around the globe. Accor brands include in luxury-upscale; Sofitel, Pullman, MGallery and Grand Mercure, The Sebel, midscale; Novotel, Suite Novotel, Mercure and Adagio and economy; ibis, ibis Styles, ibis budget, adagio access and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.
The Group’s 170,000 employees benefit from working for a company that believes in progression and has an industry leading training program, the Accor Académie. Since its creation 45 years ago, Accor is making innovation and sustainable hospitality the focus of its strategic vision as well as of its customer-centric approach development and innovation process.
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