Ibis Hotels jump into bed with the Australian Music Community

In a move which will directly benefit both the Australian music community as well as die-hard music fans, undisputed leader of the economy hotel market ibis Hotels has today announced an innovative campaign where guests can connect, discover and participate in a world of music following the brand’s partnership with Deezer, an international music streaming service.

Guests of ibis, ibis styles and ibis budget will have access to an exclusive microsite through the group’s partnership with Deezer, called ibis PLAY (www.ibisplay.com), which will grant guests access to regularly updated geo-localised gig guides, tastemaker curated playlists, reviews, music community news, artist interviews, photo galleries and exclusive ibis Hotelscreated content, while featuring some of Australia’s most talented live acts.

Adding to the excitement and to celebrate the ibis Hotels and Deezer partnership, reputable boutique wine producer and known supporters of the Australian music community, Cake Wines has joined the party with a series of out-of-the box ideas certain to cause a stir.

Bridie Commerford, Vice President of Marketing & Communications for Accor Australia, said “Accor has worked incredibly hard to develop an offering that today’s young music fans will enjoy and find tangible value in. We understand that typically fans of live music travel far and wide for shows and festivals, and spending money on expensive accommodation is not a high priority. Our ibis hotels across Australia can now cleverly play the role of trip planner, enabler and host, while providing exclusive opportunities that no other hotel group can provide.”

Dona Inthaxoum, head of label relations for Deezer in Asia and Oceania, said "This partnership with Ibis is truly representative of our vision for Australia - to make music as accessible as possible so that it becomes an integral part of the everyday lives of Australians. On top of our catalogue of over 35 million tracks, our worldwide network of music editors has specially curated content for the Ibis Play website – where guests at Ibis can enjoy finding old favourites and discovering new tunes in the comfort of their hotel."

To celebrate the release of ibis PLAY and ibis Hotels partnership with Deezer and Cake Wines, ibis Hotels are offering stays starting from $109 per night, and giving each guest 15% off the room rate to spend at the bar with their Paint it Red package. Offer valid until 19 August 2015.

To book, head to www.ibishotels.com

About ibis

ibis, the worldwide economy hotel brand of the Accor group, offers consistent quality accommodation and services in all its hotels, for the best local value: a well-designed and fully-equipped bedroom, major hotel services available 24/7 and a wide choice of on-site food and beverage options. The quality of the ibis standard has been recognised by the International Organization for Standardization certification ISO 9001 since 1997. ibis is also the world’s first hotel chain to demonstrate its environmental commitment through securing the ISO 14001 certification, which has already been awarded to one third of its hotels. Established in 1974, ibis is the European leader and one of the first economy hotel chains in the world, with 1012 hotels in 59 countries. For additional information, please visit www.ibishotel.com