Press release -

Two weeks after it kicked off, Mercure’s “The Six Friends Theory” big international casting call is creating a buzz!

Mercure has launched “The Six Friends Theory”, an unprecedented worldwide digital operation to check the well-known six-degrees-of-separation theory which claims that we are all only six people away from everyone else on the planet. The international casting call, which kicked off on January 20th 2015, is enjoying huge success on the social networks. More than two hundred Internet users have already submitted their applications to try to win an incredible human adventure!

 The aim is to select a candidate, somewhere around the world, and take him or her to meet an Aboriginal from the Bundjalung tribe in Australia, and prove that they are only 6 degrees of separation away from each other!

The casting call opened on January 20th and Internet users can take part on the Mercure Facebook page. The application procedure is simple. Candidates simply have to post a video up to 1 minute long on Facebook, capturing their personality, what they are passionate about, what drives them, their plans, their talents and so forth.

Just two weeks after the launch, Mercure has racked up more than 200 applications from all the continents (19 countries are represented) and more than 8,000 votes! The “6 Friends” community on Facebook is growing and has already attracted 7,162,465 visitors generating more than 100,000 likes and 2,300 shares.

The film teaser is also creating a buzz on Facebook and Youtube with a total audience of 4,000,000 views.

The casting call expires on February 10th 2015 and the results will be unveiled between February 18th and 24th. Candidates should use daring ideas and imagination to distinguish themselves and activate their networks to ensure they secure as many votes as possible.

The prize is a round-the-world trip via the Mercure hotel network featuring encounters, discoveries, journeys and brand new experiences!

Link to Mercure’s Facebook page: https://www.facebook.com/MercureHotels

Link to submit an application: http://tinyurl.com/lr9sk2r

About Mercure

Mercure is the midscale non-standardized brand of Accor, the world’s leading hotel operator with over 3,600 hotels, 460,000 rooms and 170,000 employees in 92 countries. Mercure hotels share common quality standards and are driven by passionate hoteliers. Whether they are located in major city centers, by the seaside or in mountain resorts, each establishment offers an authentic experience for both business and leisure travelers. The Mercure network spans 707 hotels in 53 countries around the globe, represents a real alternative to standardized or independent hotels, and combines the power of an international network with professional and digital expertise. For more information, visit http://www.mercure.com.

Topics

  • Tourism

Categories

  • asia pacific
  • accor
  • family accommodation
  • hospitality asia
  • hospitality
  • hotels
  • hotels and resorts
  • resorts
  • travel
  • midscale
  • mercure
  • competition

Accor, is the world’s leading hotel operator, with 470,000 rooms in 3,600 hotels across 14 trusted brands in 92 countries. The company is organized around two distinct divisions, HotelServices, which operates and franchises the hotels and HotelInvest, which is a hotel owner and investor. The Accor hotels sit in three segments from budget to luxury which are constantly reinventing their concept to satisfy the needs of business and leisure customers around the globe. Accor brands include in luxury-upscale; Sofitel, Pullman, MGallery and Grand Mercure, The Sebel, midscale; Novotel, Suite Novotel, Mercure and Adagio and economy; ibis, ibis Styles, ibis budget, adagio access and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.

The Group’s 170,000 employees benefit from working for a company that believes in progression and has an industry leading training program, the Accor Académie. Since its creation 45 years ago, Accor is making innovation and sustainable hospitality the focus of its strategic vision as well as of its customer-centric approach development and innovation process.


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Contacts

Karen Chang

Press contact Communications Manager

Gaynor Reid

Press contact Vice President Communications