Asia PR Werkz supports Nescafé's ambitious neighbourly campaign

“Creating Friendships” is about taking the initiative to befriend a neighbour, or to strike a conversation with a familiar face in the community.

We want to bring people together through a simple act of offering a cup of coffee. We believe that coffee can help to build a connection between people and memories. Of course, Singaporeans can find other ways to break the ice and befriend their neighbours. It is also about finding the right opportunity to do something special for someone else.

Campaign credits:

Ad agency: GOVT
Social media agency: Vocanic
Media agency: Mindshare
PR agency: Asia PR Werkz
Production House: Momentum Production

Read the story here:

http://www.mumbrella.asia/2014/12/thinking-behind-nescafe-singapores-know-neighbours-campaign/