Cho Pei Lin weighs in on tourism videos

TWO new videos promoting Singapore, including one by local film-maker Royston Tan for the Chinese market, was well-received so far. Mr Tan's 10-minute film has garnered more than three million views since it was uploaded on video platform Youku last month.It tells the story of a boy from China who comes to stay with a Singaporean family while on a school exchange programme. -

Ms Cho Pei Lin, the managing director of Asia PR Werkz, weighs in on the conversation with The Straits Times and said, "Story-telling captures the imagination as the audience imagines having the same experiences with family and friends."

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