Paul Oakenfold: Attica & Google+ to host Asia's most innovative club experience

Attica gears up for premiere digital club experience with Paul Oakenfold

Attica, Google+ and YouTube present the most innovative club experience ever seen in Asia

Attica Singapore, one of Asia’s leading and longest standing nightclubs, is collaborating with Google+ & YouTube to create an unparalleled live experience at its Paul Oakenfold event on Thursday 11th December.

The event at Attica in Clarke Quay is the official after-party for IMS Asia-Pacific (the International Music Summit in Singapore), which is being held in Asia for the first time.

The collaboration will see the superstar DJ take part in a digital experiment with Google that aims to reimagine live performance – using groundbreaking technology to bring people closer to the things they love.

The core of this interactive experience is the equipping of 150 lucky guests with Google+ integrated Lightwave bioreactive wristbands. These wristbands, debuting for the first time in Asia, will enable the audience to feel closer and more connected to the performance than ever before. The crowd’s energy will fuel immersive real-time experiences - transforming audience engagement, movement and temperature into reactive art on the night and then subsequently, through Oakenfold's 'Planet Perfecto' YouTube channel.

The world is also being invited to the party through the use of Google Hangouts and YouTube, which will be streaming the entire experience live. Multiple cameras and data visualisations will be curated into a dynamic broadcast distributed online but also throughout the club – ensuring everyone stays close to the action. The stream can be viewed on the night from 1am via Paul Oakenfold’s Google+ page:http://goo.gl/LwW8ZZ

Paul Oakenfold said of the project: 'It's fantastic to be involved with Google and Attica for this groundbreaking digital experience. It's a great time for dance music in Singapore, and events like the IMS Asia-Pacific conference being held in Asia for the first time, only help to reinforce Singapore's status as Asia's 'gateway to electronic music'.

These groundbreaking experiences are set to reinforce Attica’s global positioning of being a leading entertainment brand in Asia, whilst reflecting Singapore's continued reputation as one of the world's most innovative cities.

Event timings: 10.00pm – 5am

Entry: Advance Tickets - $40 (inc. one drink) through: http://www.eventbrite.sg/e/paul-oakenfold-ims-asia-pacific-after-party-tickets-14010312221

Door Tickets - $50 dollars (inc. one drink)

For info on tables and VIP packages, including Attica’s VVIP Dom Pérignon balcony please contact: enquiry@attica.com.sg

For more info on the event visit www.attica.com.sg / FB: AtticaSG / or contact Terence Ting / Terence@attica.com.sg / 9169 9420

The IMS Asia-Pacific event at W Hotel – Sentosa Cove visit: www.internationalmusicsummit.com

ABOUT LIGHTWAVE:

Lightwave is the leading bioanalytics platform for mobile and wearable technologies. Used by many of the world’s most pioneering brands and artists, Lightwave reinvents the audience experience by creating digital interactions and real-time analytics for large-scale live events, including sporting events, concerts, music festivals, conferences and more. The company is based in San Francisco, California with additional offices in New York, NY and New Orleans, LA. Learn more about the technology at www.lightwaveapp.com and www.lightwave.io and connect with us on Twitter @lightwaveing and facebook.com/lightwaveinc.

ABOUT ATTICA:

Attica is one of Asia’s leading and longest standing nightclubs.

Opening its doors in 2004, Attica is renowned for delivering Singapore’s best party vibe. It attracts a loyal following, and is a stylish destination for international visitors.

Attica is a multi-faceted venue with four areas; Level 1 (Hip hop, R&B and top 40s) and Level 2 (electronic dance and house anthems), and two outdoor spaces; The Courtyard and the newly branded bar overlooking the river, ‘Bar Rose’.

Attica has seen some of the world’s biggest DJs perform, including Paul Oakenfold, Dimitri, Dub Pistols, Kevin Saunderson, Dirty South, Jonathan Ulysses, Robert Owens, Ron Carroll and Dirty Vegas, to name a few.

Attica was the first club in Singapore in 2007 to introduce the large bottle format with Belvedere (1.75L – 6L) and Moët &Chandon (from 1.5L to 12L).

Attica Global is also in partnership with The Banyan Tree Group for the beach club ‘XANA with Attica’, which it opened in July 2012 in Phuket, Thailand.

Attica is open Wednesdays, Thursdays (every Thursday from 6^th Nov) Fridays and Saturdays (and on the eve of public holidays) from 10.30pm until 5am.

ABOUT IMS ASIA-PACIFIC:

The Inaugural IMS Asia-Pacific on December 11, 2014, will be held at the W Singapore-Sentosa Cove. With many artists and industry present in Singapore at this time, it is a perfect opportunity to unite the industry and educate the wider world about the opportunity, challenges and current successes of the region.

The discussions will focus on topics relevant to the region with contributions from headline talent, industry icons from the region, plus international visionaries and heavyweights.

IMS Asia-Pacific will be a series of panels, keynote interviews, keynote speeches, workshops and tutorials. Connecting Asian leaders from the worlds of finance, technology, music and media with European/ American leaders in the same fields.