Press release -
Press Release: Singapore Polytechnic students and DAW International bring augmented reality experience to Clarke Quay and Funan DigitaLife Mall this Earth Hour
Go on a journey using augmented reality and learn how to save the environment at Clarke Quay and Funan DigitaLife Mall this Earth Hour (23 March 2013). In a collaboration involving students from Singapore Polytechnic’s School of Digital Media and Infocomm Technology and DAW International, ‘I Play Green, and You?’ is an augmented reality programme where shoppers at Clarke Quay and Funan DigitaLife Mall can pick up green tips. Augmented reality is an up and coming technology used in many fields, including gaming, allowing users to view the actual physical world around them with additional augmented elements such as graphics.
iPhone and Android users just need to download the LAYAR augmented reality application from their application store and scan the QR codes at Clarke Quay and Funan DigitaLife Mall. They can then start searching for CapitaFrogs at Clarke Quay’s Central Fountain Square and Funan’s Level 1 Atrium via their smart phone. Each mall has 10 hidden CapitaFrogs, each with a sustainability tip. The first 20 shoppers in each mall to email a screen grab with a CapitaFrog will be rewarded with $50 in vouchers. Shoppers will be able to find the CapitaFrogs from 23 March till 30 April 2013.
Director of Digital Art Weeks Singapore, Prof Arthur Clay, explains, “The Earth Hour project ‘I Play Green, and You?’ is the preview to the “Window Views & Zoos” augmented reality exhibition coming this May to Singapore as part of the ETH’s Digital Art Weeks Festival. While at the same time going beyond the single initiative of switching lights off for an hour, ‘I Play Green, and You?’ emphasises the importance of participating in Earth Hour and educates us on how to save energy all year round and make a difference for a lifetime.”
“We are happy to partner with Clarke Quay and Funan DigitaLife Mall and ETH to raise awareness for Earth Hour by tapping on the power of digital technology. The interactive virtual exhibition is a good platform for Singapore Polytechnic students to showcase their creativity and sharpen their technical skills, while contributing to the green cause,” said Ms Georgina Phua, Director, School of Digital Media and Infocomm Technology at Singapore Polytechnic.
Mr Billy Chua, General Manager, Clarke Quay and Funan DigitaLife Mall, said, “We hope shoppers will find this a fun and engaging way to learn about sustainability at our malls. We look forward to future collaborations to further engage and interact with our shoppers through such technology.”
Topics
- Environment, Energy
Categories
- earth hour 2013
About Clarke Quay
Located along the iconic Singapore River, Clarke Quay sits on a historical commercial site dating back to the 19th Century. Today, Clarke Quay has been boldly restored and refurbished into five beautiful waterfront godowns under a climate controlled canopy lit by coloured lighting, creating a modern and cosmopolitan ambience amidst the tradition and history. On its premises is an amazing array of over 60 distinctive F&B, entertainment, retail and lifestyle outlets. Find the city’s trendiest nightspots and cuisine from across the globe, all at Clarke Quay- the Soul of the City. Visit www.clarkequay.com.sg for the latest F&B and Entertainment Promotions.
About Funan DigitaLife Mall
Funan DigitaLife Mall, Asia's leading IT shopping mall, is the one-stop haven that offers the latest, most innovative, and widest range of genuine and value-for-money IT and electronic gadgets. With credible and reliable tenants, shoppers are assured the best names at competitive prices in town without being ripped off or hassled.
With its extensive range and perfect blend of retail, restaurants and entertainment, there is something for every taste and interest!
Funan DigitaLife Mall, the place where the smart and savvy IT enthusiasts, both locals and tourists, can always shop with confidence.
About DAW International
Get ready to geek out: Digital Art Weeks Festival is more than just digital experience it’s a lifestyle. Celebrating the marriage of art and science, this Zurich-based festival brings a suite of mind-blowing events that showcase how art gets plugged in. Open your eyes and ears to cutting-edge modes of artistic and cultural experience, such as augmented reality exhibitions, live electronic performance, new tools workshops, and the unimaginable.
About Singapore Polytechnic (www.sp.edu.sg)
Established in 1954 to meet the manpower needs identified by the government, Singapore Polytechnic (SP) is Singapore’s first polytechnic. Its 10 academic schools offer 50 full-time diploma courses for its 15,970 students and courses are kept relevant through close links with industry and government bodies, as well as with various overseas institutions.
SP offers broad-based, multi-disciplinary and flexible curriculum dedicated to hands-on experience. It is committed to the development of its applied research and development capabilities to enhance the quality of teaching and commercialisation efforts. Through Design Thinking, SP offers a revolutionary approach to education, allowing its students to look at problems from different perspectives, and strike a dynamic balance between intuitive and analytical thinking to provide impactful solutions.
Among SP's 166,800 graduates are successful entrepreneurs, top executives in multinational and public-listed corporations, and well-known professionals, many of whom are captains of industries, university professors and researchers, and leaders in government.
SP is the first polytechnic to be awarded the President’s Award for the Environment in 2010 and the President's Social Service Award in 2011.
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