MINI GOES BIG IN JAPANDec 07, 2011 14:12 SGT
MINI Getaway’s success continues in Asia. This week it's time for Tokyo, Japan.
After last year's successful launch of MINI's location-based iPhone Game in Stockholm, Tokyo becomes the next hot destination to be engulfed by MINI fever.
Although the game works in a very similar way as before, the Tokyo version will be played on a larger scale - 32 times larger in fact - covering a playing area of 240 square miles. This time, the app will available for both Android and iPhones.
The prize for winning the competition? A brand new MINI Coupe.
The MINI Getaway is created by ad agency Jung von Matt and mobile agency Monterosa.
Check out the race here:
So far the MINI Getaway Stockholm has won prizes all over the Western world, including:
- Gold in Cannes Lions
- Gold in Clio
- Gold in One Show
- Grand Prix and Gold in EPICA
- Gold in Eurobest
- Gold in Swedish Adveritising festival
Monterosa's initiative is to provide clients with a mobile appearance that defines them. We are proud to call ourselves the App Tailors delivering the service of a perfect fit.