MINI GOES BIG IN JAPAN

MINI Getaway’s success continues in Asia. This week it's time for Tokyo, Japan.

After last year's successful launch of MINI's location-based iPhone Game in Stockholm, Tokyo becomes the next hot destination to be engulfed by MINI fever.

Although the game works in a very similar way as before, the Tokyo version will be played on a larger scale - 32 times larger in fact - covering a playing area of 240 square miles. This time, the app will available for both Android and iPhones.

The prize for winning the competition? A brand new MINI Coupe.

The MINI Getaway is created by ad agency Jung von Matt and mobile agency Monterosa.

Check out the race here: 

http://www.youtube.com/watch?v=dUuSM2IZ8PQ

So far the MINI Getaway Stockholm has won prizes all over the Western world, including:

• Gold in Cannes Lions
• Gold in Clio
• Gold in One Show
• Grand Prix and Gold in EPICA
• Gold in Eurobest
• Gold in Swedish Adveritising festival

Monterosa's initiative is to provide clients with a mobile appearance that defines them. We are proud to call ourselves the App Tailors delivering the service of a perfect fit.