Hop Inn Thailand ropes in FASTBOOKING as technology partner

Burgeoning budget hotel chain has ambitious growth plan

SINGAPORE – Growing budget brand, Hop Inn Thailand, is leaning on FASTBOOKING’s technology to develop a robust website with an integrated booking engine that can help increase its online bookings.

The hotel group, owned by The Erawan Group, plans to almost double its portfolio from its current 17 to 30 hotels in and out of Thailand.

“Hop Inn is a new brand that needed to increase its brand awareness in the market. It was looking for an e-commerce website that could help it attract new prospects and quickly turn them into active booking customers. Given our track record with similar hotel groups, they immediately turned to us to help them achieve its goals,” said Pierre-Charles Grob, Managing Director of FASTBOOKING in Asia.

Hop Inn will also benefit from FASTBOOKING’s strategic account management team who will follow up on online sales and advise them on distributions strategies. It will also have local technical support from FASTBOOKING’s team based in Bangkok.

“We were particularly interested in FASTBOOKING’s responsive booking engine that had capabilities for 37 languages and worldwide currencies, and also location maps for each hotel. These are features we feel will help develop our direct online sales,” said Youssef El Khomri, Executive General Manager of Hop Inn.

Thailand is a key market for FASTBOOKING where it has a strong expansion plan in place. It will continue to build technology partnerships with independent hoteliers and chains that need help to develop direct bookings. In tandem with building new business, FASTBOOKING will be growing its local support teams and account managers to ensure good after-sales service and support.

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About FASTBOOKING

FASTBOOKING offers leading edge e-commerce solutions for hotels to boost their direct sales strategy. Our solutions based on a cutting-edge cloud platform and our proven expertise in digital marketing enable hotels to boost brand visibility and promote online sales through online and mobile channels. Our local experts offer daily support to hoteliers, in more than 90 countries, to help them leverage our solutions and retain their independence.

Founded in 2000, FASTBOOKING is now owned by AccorHotels group, as the specialist for digital solutions dedicated to independent hotels.

About Hop Inn Thailand

HOP INN is a budget hotel brand developed and operated by The Erawan Group. All properties will consistently offer the same quality standards based on the brand’s four pillars: convenience, comfort, cleanliness and safety.By the end of 2016, HOP INN will be welcoming guests at a total of 21 hotels across the country. As part of planned expansion within Asia, the group will also open its first HOP INN in the Philippines.