Web In Travel Seeks Outstanding Digital All-Stars for Recognition

SINGAPORE – 4 September 2013 – Web In Travel (www.webintravel.com), a successful conference and community that discusses distribution, marketing and technology in the travel, hospitality and tourism industries, is seeking nominations to recognize companies or individuals that have made a difference in the digital travel space, either through a specific marketing campaign or an overall strategy. The WITOVATION awards are presented each year at the Web In Travel conference, which will be held October 21-23, 2013 at Suntec, in Singapore.

The judges for each of the award categories represent leaders in their fields and represent companies such as Facebook, Adobe and TripAdvisor.

The Award categories are:

Uber Social

• The UberSocial Award will be awarded to the company or individual that exhibits the most awesome use of social media to tell a story; engage with customers to improve service; increase loyalty and improve revenues.

Absolute Mobile

• The Absolute Mobile Award will be awarded for the company or individual that exhibits the brilliant use of mobile technology to engage customers; either pre-trip, in-destination or post-trip; in a manner that informs, inspires and transacts.

True Specialist

• The True Specialist Award will be awarded to the company or individual that has crafted a specialist, deep-rooted niche through story-telling, consumer engagement and by delivering an outstanding experience

Pure Customer

• The Pure Customer Award will be awarded to the company or individual that has demonstrated that it most understands the changing needs of the new customer and puts customer experience and customer service at the core of what it does.

Marketer of the Year – An Editor’s Choice

• Will be awarded in recognition of an individual marketer or company who embodies the ethos of WIT: Creative, witty, respected, credibility, cutting edge.

Judging Criteria

1.  Medium/Media – a clear demonstration of great use of the medium (or media) in the chosen category – for example, in mobile, it is the use of a mobile device.

2.  The Message – what was the message and how well was it delivered?

3.  Creativity – in concept, execution and delivery

4.  Connection – rather than being cool for cool’s sake, how well did the campaign connect with its intended audience? What tangible results/metrics did it achieve?

5.  The X Factor – a specificity that is unique to each category

Nominations

Written nominations should be sent using the template above to nursyaz23@gmail.com or you may submit your nomination in the form of a 3-minute video, telling the judges why you should win.

DEADLINE FOR ENTRIES IS SEPTEMBER 10, 2013.

Winners will be selected by our panel of judges and be given a presentation slot to share their story at the WIT Conference. The judges’ decision is final.

For more information about WITOVATION, please visit http://webintravel.com/witconference2013/witovation-awards/

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ABOUT WIT

Web In Travel (WIT) is a successful conference and community that discusses distribution, marketing and technology in the travel, hospitality and tourism industries. WIT has a reputation of facilitating start-ups and innovation. The theme of the conference this year is “The Asia Factor” which will examine the trends that are changing travel and Asia, the new models that are emerging and evolving, the new players that are changing the game and space and the markets and customers that are emerging in what is the Golden Age of Asia Travel.     

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