Press release -
Shangri-La Hotels and Resorts and HRS Group Agree On a Strategic Partnership
SINGAPORE, 25 March 2014 – Shangri-La Hotels and Resorts, Asia Pacific’s leading luxury hotel group and HRS Group, one of the leading hotel marketing partners in Europe and Asia signed a global long-term cooperation agreement. Both companies will be working closely together in the leisure as well as the corporate travel segment. The 82 five-star Shangri-La hotels, which are located in premier city addresses throughout Asia Pacific, North America, the Middle East and Europe will be bookable worldwide on the web pages of the HRS Group.
The luxury Shangri-La hotels will be connected to the webpages of the HRS Group via a direct interface in order to provide all rates, availabilities and hotel content information in real-time. Additionally, most of the Shangri-La hotels offer corporate rates, which will be bookable on the HRS and hotel.info webpages.
“The HRS Group is an important strategic partner and a strong player across Europe and Asia in the leisure as well as the business travel segment. They will help us to increase our global reach and bring new guests to our hotels”, said Siv Forlie, Vice President of Revenue Management for Shangri-La.
Tobias Ragge, CEO of HRS, added: “We are very pleased about the cooperation. Shangri-La is one of the most well respected hotel brands in the world. They will expand our incremental hotel content in the luxury five-star-segment and offer us high availability as well as attractive corporate rates for our corporate customers.”
HRS Group’s partnership with Shangri-La Hotels and Resorts comes close on the heel to other agreements with leading hotel groups like Kempinski, Pan Pacific, Taj Hotels or Fairmont Raffles Hotels and Resorts. HRS Group will continue to deepen collaboration with the leading hotel groups to offer a broad variety of hotels worldwide in the high-end categories. The hotel chains gain mutual benefits from HRS Group. The four booking portals HRS, hotel.info, Surprice Hotels and Tiscover complement their existing distribution channels. Overall, the portals record about 20 million visits every month and receive accommodation reservations from more than 40,000 corporate customers worldwide organising business trips and conferences via the portals of the HRS Group.
Topics
- PR, Communication
Categories
- hrs
- hotel reservation service
- shangri-la
- shangri-la hotels
- partnership
- long-term global agreement
About the HRS Group
The HRS Group includes the four booking portals HRS, hotel.info, SURPRICE Hotels and Tiscover. More than 250.000 Hotels in 190 countries have already joined the HRS Group and have online presence in 32 languages. Overall, the portals record about 20 million visits every month. Thanks to a high amount of global users worldwide and a variety of marketing opportunities, the portals of the HRS Group are an efficient international distribution channel for the hotel business, which can be maintained via one central Extranet. The affiliated hotels benefit from various global distribution channels – such as the various booking portals, mobile applications and the connection to the GDS from Amadeus and about 8,000 partners as well as various online booking tools – and thus have access to potential customers worldwide.
In addition to serving millions of private customers, HRS regularly receives accommodation reservations from more than 40,000 companies as well as tens of thousands small and medium companies organising business trips and conferences via the portals of the HRS Group. Internationally, the group opens up additional customer segments and new growth markets like Eastern Europe, South America and Asia. The hotel content is being translated continiously in 14 languages. HD pictures and videos support marketing. With more than 1,300 employees worldwide, the group has offices in Cologne, Nuremburg, Berlin, Innsbruck, Vienna, London, Paris, Rome, Milan, Barcelona, Istanbul, Warsaw, Prague, Budapest, Moscow, Hong Kong, Beijing, Shanghai, Singapore, Tokyo and São Paulo.
About Shangri-la
Hong Kong-based Shangri-La Hotels and Resorts, one of the world’s premier hotel companies, currently owns and/or manages more than 80 hotels under the Shangri-La brand with a room inventory of over 34,000. Over four decades the group has established its brand hallmark of ‘hospitality from the heart.’ The group has a substantial development pipeline with upcoming projects in mainland China, India, Mongolia, Myanmar, Philippines, Qatar, Sri Lanka and the United Kingdom.
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