Harnessing the Power of Colour Psychology

Did you know? Turquoise exudes a reminiscence of the ocean, giving an inspiring and fresh motivation to the surrounding. The colour Green, reassures abundance of refreshment and harmony.

Yes. Colour can influence mood and behavior, reflect brand personality, evoke emotion and help create positive impact to end users. Angela Wright, Colour Psychologist and Author & Founder of the Colour Affects System, highlights the fact that there are universal, psychophysical reactions to colour that are common to us all. Angela worked with Initial, to identify colours in optimising hygiene standards.

People make initial judgment on average around 90 seconds, and 60 to 90% of decisions are influenced by colours, some nature of business depends on colour themes to support their services. For instance, a gym, international schools or creative and art galleries depend on colour to energise, uplift or brighten the end users. Initial Hygiene Signature Pink, Red or Green washroom solutions may be used to provide nurturing well-being, stimulating and lively enthusiasm, or refreshment feel.

Find out more on the Signature Colour Range today from Initial Hygiene Singapore. Visit www.initial.com.sg or call (65) 6347 8138