Press release -

Shihlin Taiwan Street Snacks ® Introduces the Dark Side of Tempura

Singapore / Malaysia, May 18, 2015 – Wisdom accepts that all things have two sides and Shihlin Taiwan Street Snacks' latest addition to its Singapore and Malaysia menu is no exception. Playing on the popularity of one of its best sellers, the Seafood Tempura, Shihlin Taiwan Street Snacks is luring its loyal fans over to the dark side with its latest creation, the Squid Ink Tempura (Chinese: 墨魚汁甜不辣).

Using a highly guarded seafood based recipe that is infused with a dose of black squid ink, the Squid Ink Tempura is presented in jet black, making it mysterious, sophisticated, sexy and captivating all at once. In line with its black theme, this new creation will be specially packed and served in custom printed matt black paper bags, elevating it to a class above the rest. And to top it off, customers will be asked to sprinkle a pinch of fairy dust parsley for added flavour and to give it a good shake before savouring.

Appearances aside, the potential health benefits of black squid ink cannot be ignored. Squid ink has been proven to be rich in iron and antioxidants, and scientists believe that these antioxidants have strong preventive lipid oxidation abilities – a benefit which is in turn possibly linked to a lower risk of heart disease in humans. With such positive findings, the health-conscious can now look beyond their daily greens and opt for black instead. Black is indeed, the new green!

In conjunction with the launch of the Squid Ink Tempura, Shihlin Taiwan Street Snacks is pleased to announce an exclusive “#HeiHeiHey~” promotion, starting from 22 May 2015. Customers who shout “HeiHeiHey~” or "黒黒嘿~" along with any words of their choice (such as “HeiHeiHey~ I want you!”) when ordering the Squid Ink Tempura will be entitled to an immediate discount off their purchase. Customers will also be encouraged to post pictures of themselves with their purchases using the official hashtag – #HeiHeiHey.

The Squid Ink Tempura is available for a limited period only, in Shihlin Taiwan Street Snacks stores in Singapore and Malaysia, from 22 May 2015 until stocks run out. For complete store listings, please visit their website at www.ShihlinSnacks.com.tw .

Topics

  • Gastronomy

Shihlin Taiwan Street Snacks is everybody's favourite Taiwanese quick service concept featuring popular snacks from the alleys of Taiwan's night markets. Prepared the way they do over in Taiwan, the menu features authentic favourites such as XXL Crispy Chicken, Handmade Oyster Mee Sua, Crispy Floss Egg Crepe and Seafood Tempura. New additions in recent years such as Happy! Ricebox, Sweet Plum Potato Fries, Mushroom Cheese Egg Crepe and Sausage Cheese Egg Crepe are also loved by all.

Shihlin Taiwan Street Snacks is the pioneer brand in authentic Taiwanese street snacks and now it has a total of 152 outlets across 5 different countries.

For more information on Shihlin Taiwan Street Snacks, please visit their website at www.ShihlinSnacks.com.tw or their facebook at fb.com/ShihlinSnacks .

For enquiries pertaining to this press release, kindly contact the marketing team at marketing@ShihlinSnacks.com.tw or (65) 6100 1218.