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Direct selling, a flourishing business in Egypt

News   •   Jan 02, 2020 17:55 +08

Egypt ranked 102nd out of 152 countries in the UNCTAD business-to-consumer E-commerce index 2019, leaping 11 places on the list compared to 2018. The index tests the economy’s readiness to support online shopping.

Index countries are ranked based on four main indicators: account ownership at a financial institution, individuals using the Internet, Postal Reliability Index and Secure Internet servers.

Egypt’s efforts are consolidated in this sector through the telecommunications plan to digitalize content and enhance e-payments, and hence, e-commerce. The country has recently announced its intention to launch a digital e-commerce platform to compete with global ones, such as Amazon and AliBaba. Furthermore, taxation laws related to the growing e-commerce industry are currently being revised to control the industry.

The company operates in more than 100 countries through their ‘Independent Representatives’ or IRs. It offers a wide range of exclusive, high-quality products that are well-researched and carefully developed, and purchased by their customers all over the world through their secure, robust and reliable online store.

“We’re a leading e-commerce based direct selling business, offering a wide range of health, wellness and lifestyle through our e-commerce platform, which eases the purchasing process and makes our business accessible to the whole world,” the prominent Asian direct selling company, QNET’s CEO, Malou T. Caluza, commented.

Direct selling is considered a subsidiary arm of the industry, as successful companies use both E-commerce and Direct Selling strategies in their business model to reach the largest number of customers, hence, aiding the expansion of the e-commerce industry.

She also added, “Our vision is to position our company in the MENA region, especially Egypt as an E-Commerce leader within the direct selling industry and a developer of a sustainable and professional network marketing communities.”

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