The 26th edition of the Tour Du Faso, one of Africa's premier cycling events, has attracted 15 teams and 70 riders including four teams from outside of Africa.
Burkina Cycling Federation chairman, Alassan Ouangrawa, said the competition serves as an excellent platform for African cyclists to compete against some of the world's best riders.
"This tour is one of the oldest and most competitive races in Africa and has been around for 26 years.
"The level of competition is very high and demanding. It also attracts a lot of media attention from around the world," he said.
Ouangrawa said as with any premier sporting event, sponsors play an important role in making the event successful.
He added he is very pleased an international company such as QNET has come forward to help develop sports in Africa especially cycling.
Cyclists from Burkina Faso, Germany, France, Netherlands, Belgium and other African countries experience an air of festivity at every location with QNET colours and branding prominently welcoming them at the end of each gruelling race. Cycling enthusiasts here are being treated to a world class event with the sport being the second most popular in the country after football.
QNET Director of Sports Sponsorships, Mr Joachim Steffen, said the company is delighted to help the development of sport in Burkina Faso and Africa in general.
“We understand and appreciate the hard work and commitment put in by the cyclists to reach this level of competition.
"As a company passionate about healthy living and promoting sport as a positive way of life, QNET is grateful to have had the opportunity to support the Tour Du Faso and help these cyclists attain international recognition” he said.
The Tour Du Faso was first staged in 1987 and has since prospered, becoming an integral part of the Burkina Faso cycling calendar. This year’s race is taking place from October 19 to 28. It began and ended in Ouagadougou.
QNET actively engages in sports sponsorships – from motor sports and football, to hockey and badminton – and aims to promote collaboration and giving back to local communities, through its sponsorships.
The company believes their association with the Tour Du Faso will help positively raise the profile of the event, while drawing on the passion, teamwork, drive and success that can be associated between sport and its direct selling business, since both are platforms for true excellence and performance.
In this 26th edition, the Tour Du Faso made its way through 10 stages, crossing some of the magnificent landscape of this West African nation. The total distance covered by the cyclists is a staggering 1,337.3km over 10 days.
QNET is one of the world’s fastest-growing online shopping and business communities, with upwards of six million customers and independent distributors around the world. As a global direct selling company, QNET has millions of successful distributors and satisfied customers, e-Stores packed with exclusive lifestyle brands, and an award-winning customer support center spanning the globe in 25 languages.
Established in Asia in 1998, QNET utilises the direct sales business model on a proprietary e-commerce platform to market and distribute its exclusive products. The company specialises in both everyday consumer brands as well as high-end luxury goods. QNET is a member of the Direct Selling Association in Malaysia, Singapore and the Philippines.