QNET organised a two-day national feeding programme last week for several hundred people in Egypt, in conjunction with the holy month of Ramadan.
The Ramadan Bags Convoy is part of the QNET Pays Forward program, a Corporate Social Responsiblity (CSR) initiative of the company that reflects its core philosophy of RYTHM or Raise Yourself To Help Mankind. Through the Ramadan Bags Convoy project, QNET, a global leader in the field of direct selling, with a strong presence in Egypt, aims to provide food for the underprivileged to break their fast.
Charity is an integral part of Ramadan and many initiatives spring up, leading up to, and during the month-long celebration. Drives to donate food to those in need, to ensure they can break their fast with a proper meal, are organised all over the country to enable everyone to contribute freely and participate in this aspect of Ramadan.
“It is our way of helping to provide those who have little, with the opportunity to prepare traditional breakfast for their families once the sun goes down. Also, our customers joined hands with us to make this project even more meaningful,” said Zaheer Merchant, speaking on behalf of QNET.
A team of 50 distributors of QNET, known as Independent Representatives (IRs), participated in the project to help disburse the bags to 500 needy families in places such as Benysweif, Qaluobia and Cairo.
Distributing Ramadan Bags is a long standing tradition in Egypt during the holy month.
QNET is one of the world’s fastest-growing online shopping and business communities, with upwards of six million customers and independent distributors around the world. As a global direct selling company, QNET has millions of successful distributors and satisfied customers, e-Stores packed with exclusive lifestyle brands, and an award-winning customer support center spanning the globe in 25 languages.
Established in Asia in 1998, QNET utilises the direct sales business model on a proprietary e-commerce platform to market and distribute its exclusive products. The company specialises in both everyday consumer brands as well as high-end luxury goods. QNET is a member of the Direct Selling Association in Malaysia, Singapore and the Philippines.